Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Startup 01 Feb 2016

EasyKhaana plans to go pan India with centralized kitchen

EasyKhaana, a Delhi based food tech startup operating from a centralized kitchen are serving healthy and hygienic home oriented food to corporate and individuals in New Delhi, Gurgaon and Noida. Talking to RI, Aayush Anand, Founder of EasyKhaana shares h

By RI Bureau edit@franchiseindia.net

Tell us about your journey to become an entrepreneur?

EasyKhaana was founded by my friend Vishrut Gawri and me. We were childhood friends and the journey of this new partnership came to our mind while sipping beer on 1st April 2015. I had an idea of starting a table reservation company and shared the same idea with Vishrut, who's instant reaction was let’s do it and boom- it gave birth to our first venture together as EasyTables.

We got the domain, setup in the office and a small team in less than a month and were ready to go. But, as we got deeper into what we were doing, we realized the problem and our model reworked. We tried becoming a food portal and tied up with over 1500 plus restaurants in Delhi NCR.

The second problem was how to get customers- we tried getting feedback from people and got to know that since we are not offering discount, people are not ordering from our website. After trying and hitting the target for almost six months, we evolved and EasyKhaana was incepted.

As you are serving wide variety of home cooked cuisines, how do you maintain the authenticity of your food?

Yes, we are offering a daily changing menu of home style food to the customers, but currently we are only sticking to basic Indian cuisine. We have expanded our operations post funding and shall be starting state wise cuisines in future.

Every dish has been standardized till the last pinch of salt and we are maintaining the authenticity of the dish prepared.

Who are your regular customers and who do you see as your target group?

Our target market is people who eat food (laughs)! But frankly, our primary market is people working in the IT parks, corporate hubs and students living in PGs. At the same time, our target is to get the meal box at every vendor just like any confectionary product.

How difficult is it for you to manage the logistic chains at your end?

Initially it was very difficult, but now we have developed a “Hub and Spoke” model over time. We are finding it convenient to process and manage the logistics chain. We have also partnered with a couple of logistic providers to facilitate smooth execution. For bulk orders, we have our own vans.

What is the unique marketing strategy at Easykhaana as we have number of home cooked food players today?

Our uniqueness is the quality and packaging of food, which we are offering. All our ingredients are handpicked and food is prepared keeping the hygiene factor on top priority.

According to you, what are the reasons start-ups are growing in 2016?

Shri Narendra Modi’s initiative “Startup India Standup India”, according to me is the reason why 2016 will see the emergence of number of new brains wanting to create something of their own. I feel Prime Minister has gone ahead and given a platform, a chance to people to innovate startup.

What is your expansion plans?

We are growing day by day and have plans to go pan India with centralized kitchens in every locality, so that we can serve more people quickly. We are also looking to enter the direct offline selling via stores/kiosks.

As companies like yours are a hot topic among food investors, when can we see funding at your end? Where can we see those funding being used?

We are using the funds to strengthen the logistics and technical infrastructure.

Comment
Related opportunities
  • Packaged food products & supply
    About:Gandhi Spices Pvt. Ltd. established at Rajkot, Gujarat is one..
    Locations looking for expansion Gujarat
    Establishment year 1952
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 150 - 400 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • Healthcare Products
    MICROSIDD India Private Limited is registered under Ministry of Commerce,..
    Locations looking for expansion Karnataka
    Establishment year 1999
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
  • Fine Dine Restaurants
    About:The "Just" in our Name "Just Falafel" has always stood..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Casual dine Restaurants
    About Us  Inspired by the Indian Culture , Masala country an..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater South Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories