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Startup 2016-02-01

EasyKhaana plans to go pan India with centralized kitchen

EasyKhaana, a Delhi based food tech startup operating from a centralized kitchen are serving healthy and hygienic home oriented food to corporate and individuals in New Delhi, Gurgaon and Noida. Talking to RI, Aayush Anand, Founder of EasyKhaana shares h

EasyKhaana plans to go pan India with centralized kitchen

Tell us about your journey to become an entrepreneur?

EasyKhaana was founded by my friend Vishrut Gawri and me. We were childhood friends and the journey of this new partnership came to our mind while sipping beer on 1st April 2015. I had an idea of starting a table reservation company and shared the same idea with Vishrut, who's instant reaction was let’s do it and boom- it gave birth to our first venture together as EasyTables.

We got the domain, setup in the office and a small team in less than a month and were ready to go. But, as we got deeper into what we were doing, we realized the problem and our model reworked. We tried becoming a food portal and tied up with over 1500 plus restaurants in Delhi NCR.

The second problem was how to get customers- we tried getting feedback from people and got to know that since we are not offering discount, people are not ordering from our website. After trying and hitting the target for almost six months, we evolved and EasyKhaana was incepted.

As you are serving wide variety of home cooked cuisines, how do you maintain the authenticity of your food?

Yes, we are offering a daily changing menu of home style food to the customers, but currently we are only sticking to basic Indian cuisine. We have expanded our operations post funding and shall be starting state wise cuisines in future.

Every dish has been standardized till the last pinch of salt and we are maintaining the authenticity of the dish prepared.

Who are your regular customers and who do you see as your target group?

Our target market is people who eat food (laughs)! But frankly, our primary market is people working in the IT parks, corporate hubs and students living in PGs. At the same time, our target is to get the meal box at every vendor just like any confectionary product.

How difficult is it for you to manage the logistic chains at your end?

Initially it was very difficult, but now we have developed a “Hub and Spoke” model over time. We are finding it convenient to process and manage the logistics chain. We have also partnered with a couple of logistic providers to facilitate smooth execution. For bulk orders, we have our own vans.

What is the unique marketing strategy at Easykhaana as we have number of home cooked food players today?

Our uniqueness is the quality and packaging of food, which we are offering. All our ingredients are handpicked and food is prepared keeping the hygiene factor on top priority.

According to you, what are the reasons start-ups are growing in 2016?

Shri Narendra Modi’s initiative “Startup India Standup India”, according to me is the reason why 2016 will see the emergence of number of new brains wanting to create something of their own. I feel Prime Minister has gone ahead and given a platform, a chance to people to innovate startup.

What is your expansion plans?

We are growing day by day and have plans to go pan India with centralized kitchens in every locality, so that we can serve more people quickly. We are also looking to enter the direct offline selling via stores/kiosks.

As companies like yours are a hot topic among food investors, when can we see funding at your end? Where can we see those funding being used?

We are using the funds to strengthen the logistics and technical infrastructure.

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