Hotline: 1800 102 2007
X
Search Business Opportunities
Startup 2014-12-23

Customers would be loyal only when you are loyal to them: Dharmender Singh, Founder, The Ancient Barbeque

In an interaction with Restaurant India, Dharmender Singh, Owner, The Ancient Barbeque and Smoked Biryani House, shares his opinion about the growing trend in the restaurant industry in India:

By Deputy Features Editor
Customers would be loyal only when you are loyal to them: Dharmender Singh, Founder, The Ancient Barbeque

What according to you is the latest trend in the F&B industry? Which cuisine you find exciting?

When we talk about modern trends in the food and beverage industry, molecular gastronomy and molecular mixology is booming in the industry. It is an art that changes the state of food and beverage by playing with their molecules with help of some chemicals.

The best cuisine according to me is TEX-MEX cuisine. It’s a perfect blend of American and Mexican cuisine that caters to every segment with no age bars.

Do you think that the global brands entering India will follow the same food regulations as they follow in their own country?

When a global brand enters the Indian market, they need to follow the food regulations that are already set by the governing body named FSSAI. Sometimes, global brand has to modify few food regulations that match the standard of FSSAI.

What loyalty programmes are you offering at your restaurant to make your customer come again and again?

We are not running any loyalty programme, as we have more of corporate clients and have done a tie-up with few of the corporate companies, whose employees are frequent to our restaurant. But, we are looking forward to start our loyalty programme so that it is more beneficial to our loyal customers.

How do you design menu at your restaurants? What are the essentials that need to be taken care of when managing a kitchen?

We design menu on the following basis – availability of raw materials, no repeat ingredients, the occasion and the list goes on. All standards are followed in an appropriate manner, maintenance work need to be completed in time, utilisation of resources, cost and wastage control are some of the prerequisite of managing a kitchen.

How is supply chain helpful in expansion of a brand?

Supply Chain is necessary when it comes to expansion of business as the food industry is totally dependent on how your food tastes. This chain helps in maintaining the food quality and similar taste at every single outlet of a brand leading to consistency in the food taste.

What do you do to bring out the best flavours in your cooking?

To bring out the best taste, we work on using the fresh raw material and following the right recipe in our cooking.

What advise you would like to give to the budding chefs and restaurateurs in the industry?

Be loyal to customers and customers would be loyal to you.   

Comment
Related opportunities
  • Cosmetics & Beauty Product Stores
    About Us: Founded in 2002, in India, KAMA Ayurveda is a..
    Locations looking for expansion Delhi
    Establishment year 2002
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Food Service
    About Us: Let's Meat is an innovative brand from Jaipur which..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Start your own Big Mart World franchise business and be..
    Locations looking for expansion Haryana
    Establishment year 2007
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gurgaon Haryana
  • Ethnic Stores
    About Us: Zingbi Lifestyle Pvt. Ltd operates within the dynamic fashion..
    Locations looking for expansion Tamil nadu
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts