Hotline: 1800 102 2007
Search Business Opportunities
growth 2014-07-17

Cooking up growth

The ready to eat food market stands at Rs 2,900 crore and looks alluring.

By Deputy Features Editor
Cooking up growth

With changing lifestyle and increasing income, ready-to-eat food market has seen a boom in the country. As per the latest ITC report, the market size of the segment which was 7 million in 2007 has reached to Rs 2,900 million in 2014.

The success story of the ready-to-eat segment dated back to year 1987, when Maggie, the popular instant noodle maker made its debut. Since then the Indian F&B segment has seen a flurry of activities with new entrants stocking the shelves. Be it MTR’s ready to eat Pohas and other mixes or GlaxoSmithKline’s Horlicks Foodles, Hindustan Unilever’s Knorr manufacturing noodles, soups or any ready to dine and ready to mix varieties, each is keen on sharing a large portion of consumer palate and wallet.

The attractive packs of an array of ready-to-eat varieties such as meat including sausages & salamis, and even parathas and biryani have changed the eating trend in urban India. The ready-to-eat food is divided as Ready to Eat (RTE), the type of food that just needs to be heated up and served and Ready to Cook (RTC) that needs several ingredients to be added and cooked. However, due to the presence of supermarkets, hypermarkets and cash & carry stores which have the necessary infrastructure to display and sell frozen products, the demand is more visible in metros and mini-metros.

According to Rajiv Jai Singhani, MD, Darshan Foods Pvt Ltd, “Metro cities are seeing growth due to its location advantage and cities like Delhi, Mumbai, Bangalore, Chandigarh etc have seen a great growth in the segment”.

The working class be it a man or a woman and the single mothers are the target group of the ready-to-eat market. Also, urbanisation has increased the scope for convenience food where both the members and all the family members are working.

At the same time experts in the industry believe that it’s a combination of factors. Commenting on the same, Jai Singhani says, “Demand is rising across India as more people are working and acceptance of ready-to-eat food is preferred due to its quality and availability.” He believes that people are shifting to various cities for work where they prefer to eat something that they are familiar with, hence bringing the shift to frozen food.

Faraz Javeed, Director, Abad Fisheries, which recently forayed into the ready-to-cook and ready-to fry fish products, says, "In our informal survey, we found there is a market for good quality hygienic products. And people are not worried about price if they get good products."

Moreover, the recent announcement by rail ministry to include ready to eat food products from reputed brands is a new chapter to the growth story.  

Related opportunities
  • Cosmetics & Beauty Product Stores
    About Us: Vega Industries Private Limited, Launched in 2000, formerly known..
    Locations looking for expansion New Delhi
    Establishment year 2001
    Franchising Launch Date 2001
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Kids & Infant Products
    Want to be financially Independent? Want to work with convenience..
    Locations looking for expansion Gujarat
    Establishment year 2006
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • About Us:  MBTA (Mahesh Bhupathi Tennis Academy) was founded in 2006,..
    Locations looking for expansion Karnataka
    Establishment year 2006
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About Us: Wrap It Up, Headquartered in the United Kingdom is..
    Locations looking for expansion Delhi
    Establishment year 2004
    Franchising Launch Date 2006
    Investment size Rs. 30lac - 50lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts