In a conversation with Restaurant India, Anupam Saluja, CEO, Cookie Man shares about the challenges the business is facing in India.
What are the challenges you faced to succeed in India?
In India model is a big challenge wherein we can bake fresh cookies in the shop, create aroma and then sell them. For cookies, I want an Enclave environment and right location preferably a mall. As soon as one enters the mall, he should see us in first 5 minutes. And finding such location is the biggest challenge.
We are an Impulse product. And it is getting very tough to make the cookies available all over India, including Nepal and Bangladesh.
What new product range you are offering for your customers? Which is the fastest growing product?
We launched Macroons in Chennai recently and also planning to launch the product pan-India. In new product Donuts is performing very well and in old product Crispy Crunchy cookies and Chocolate Dipped cookie are fare performers.
There are many cookie brands. How much competition do you see with them?
Our competition is not with the retail shop. Our competition is basically with Donut play, Candy, Ice Cream parlor. So, there is no direct competition but there is indirect competition as we are impulse product.
What is the market size of this segment?
The market size is around 150-200 crores. And the turnover is 45 crore.
What is your expansion plan?
As of now, we have 70 stores and still growing in many malls. Launch in terms of stores, yes in Agra. We also plan in other places in Kolkata, Cochin etc.