As the whiff of festivity gets thicker in the air, brands are out to get much more in-your-face. Restaurants are aggressively competing to design their best offerings at the grand celebration of Durga Puja in the capital.
When it comes to the biggest Bengali festival, food makes the celebration complete. This year, the restaurants in the capital have geared up to give the Bengalis a feel of their own culture when far away from home.
Spokesperson at Amaranta, The Oberoi, Gurgaon says, “For us, the objective of Puja special Bengali food festival is to offer a range of delicacies with subtle flavours of traditional Thakurbari cuisine to its riotous counterparts found on Kolkata’s Park Street”.
She further adds that the special offering is valid throughout October from 12:30 pm to 3pm and from 7.30 pm to 12am at the price range of Rs 4, 500 plus taxes for two.
Speaking on the same Pranab Chakarborty, In Charge, City of Joy, Alaknanda mentions “We designed a special Bengali menu for the festival. The menu comprises of dishes like diamondsd fish fry, fish finger, fish osly, golden fried prawns and many more which has been kept as starters., For main course we have rui kalia, rui sorse, doi katla, vetki paturi, pabda tel chhal and much more to have a taste of the lip smacking foods”..
Talking further he adds, “We have mishti doi and the traditional mousumi sandesh from the ‘city of joy’ as a dessert. The offer is valid from 9th to 14th October from 12 pm to 4 pm and from 7 pm to 12 am. And all these priced at Rs 900 plus the taxes for a single person”.
Other places where you can have special Bengali delicacies offerings during Puja are: Bento Bong offering the ‘Bangla Box’ located at Chittaranjan Park, one of the dominant Bengali localities in the city. Bento Bong offering also includes crisp bhetki fries and cutlets, galda chingrir (fresh water prawn) malaicurry with fragrant rice. The Bangla Boxes are available at a range between Rs120 to Rs 325.
Pavilion 75, Welcom Hotel Dwarka, is offering The Bangla Bhoj that consists of macher kaliya, a range of sweet dishes and the Bengali favourite Kosha mangsho-luchi, a spicy mutton curry with fluffy white puris. The offer is valid from 11th October to 13th October for dinner only.
On the other hand according to a report published in Economic Times, fine dining chain Speciality Restaurants is sponsoring g the prasad at seven of the biggest puja pandals in Mumbai, including that of Lokhandwala and, Kalibari in New Delhi. However, the company doesn't intend to brand the bhog with any of the names of its restaurants.
Speciality Restaurants, CEO, Anjan Chatterjee says “We prefer not to brand the bhog because of the religious sentiments attached. Instead, we get free space in these pujas where we put our restaurant stalls such as Oh! Calcutta, Mainland China, and banners, which is a big branding opportunity since some of these pujas receive footfalls of over five lakh every day”. The more old-style forms of branding, including stalls, will still have a substantial presence, promoting products ranging from food and beverages to apparels, household products, insurance companies and even tyres and banks. Some traditions are worth keeping, it appears”.