Burger King has just opened its 100th store in India, and is now profitable at both the stores and company levels.
New Delhi: Burger King’s sales have risen after Mc Donald’s decision to shut Delhi stores. “Burger King has just opened its 100th store in India, and is now profitable at both the stores and company levels,” Chief Executive for the country Raj Varman said. He said consumption would depend on annual seasonality. On whether Burger King would look to occupy stores that could be vacated by McDonald’s, he said the chain planned real estate deals at least six months in advance and not on events that happened ‘yesterday’.
Burger King has seen a significant number of customers step in to their stores. There is a massive increase in Delhi over the past two months when McDonald’s closed down. But that’s in Delhi. Growth has come equally from other markets such as Chennai and Mumbai. Being on television for the first time since this summer has also helped incrementally in sales. “We did our first advertising in June. As we went on air, we saw heavy increase in traffic,” adds Varman.