Burger King is targeting India as its largest market in the world as rapidly growing Indian middle class are witnessing a sea change in their eating habits.
Burger King, which entered India with lots of bang, is betting high on the Indian market. The burger chain is planning to open 12 outlets in India within a year. After opening of its first store in Delhi, the brand will do subsequent launches in Mumbai and 10 other locations.
Burger King, the world’s second largest burger chain has opened its doors for burger lovers in India at Select CityWalk on November 9.
The burger chain has witnessed huge response among the locals with waiting queues and crowd outside the outlet.
The burger chain which has also partnered with e-commerce platform, ebay to sell it whoppers burger online has extended duration of ebay vouchers till 16th November.
The burger chain has also eliminated ‘Beef’ from its menu due to the religious reasons in India. The restaurant will be serving chicken, mutton and vegetarian burgers in the country priced almost same to the other competitors in the QSR segment.
Not only this, the world's second largest burger chain has kept the menu very reasonable targeting the middle class customer of the country.