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growth 2015-07-27

Box8 high on expansion, to enter 10 cities by 2015 end

We are getting about 2,500 orders a day, and is targeting to cater for 10,000 orders by the year-end, shared Amit Raj, Co-Founder.

By edit@franchiseindia.net
Box8 high on expansion, to enter 10 cities by 2015 end

Box8, Mumbai based on-demand food delivery Company which is planning to expand its reach to over 10 cities by 2015 end.

"We have tested our services in our Mumbai since January last year, and will expand our operations to 10 cities by the year-end," shared Amit Raj, Co-Founder, Box8.

The group is also planning to enter Chennai by next month followed by NCR, Pune and Bengaluru.

Box8 has raised Rs 21 crore from Mayfield in a first strategic round of investment this May.

“We are primarily funnelling the funds to build a robust technology platform and execute its expansion plans, added Raj.

The company is also looking to double the number of employees.

We are getting about 2,500 orders a day, and is targeting to cater for 10,000 orders by the year-end, he added.

"On a ticket size (average order value per head) of Rs 250 we make a gross margin of about 60 per cent," he said, speaking about the revenue model.

Box8 started as a Mexican-only quick service restaurant called Poncho in 2011. In 2012, the company refreshed its menu to offer Indian food, and re-branded to Box8.  

Comment
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