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Food and Beverage 2016-02-23

Beverages biz becomes cool in 2016, initiates $ 4.5mn funding

The Mumbai-based startup said it will use the money to introduce new flavours, increase production capacity and launch brand-building campaigns.

By Chief Sub Editor
Beverages biz becomes cool in 2016, initiates $ 4.5mn funding

Rakyan Beverages Pvt Ltd, which makes fresh cold-pressed juices under the RAW Pressery brand, has raised Rs 30.8 crore ($4.5 million) in Series B round of funding from Saama Capital, DSG Consumer Partners and existing investor Sequoia Capital.

“With this fund-raise we aim to make our fresh beverages more accessible, available and affordable. We will add eight more juices and smoothies ranging from Rs 50 to Rs 150 to cater to young conscious audience,” shared, Anuj Rakyan, Founder, Rakyan Beverages.

The Mumbai-based startup said it will use the money to introduce new flavours, increase production capacity and launch brand-building campaigns.

At present, the juice maker is selling it fresh juices in cities like Mumbai, Delhi, Bengaluru, Pune, Gurgaon, Hyderabad and Chennai – at about 300 points of sale.

“We are planning to expand its presence to 12 cities and 1,500-1,800 points of sale in 2016-17,” added Rakyan.

The company sells its products at modern retail outlets such as Nature’s Basket, Food Hall or HyperCITY. It also runs a subscription model to deliver juice bottles of 250 ml and 410 ml at the doorsteps of registered users. It claims to have an active customer base of 25,000 and is producing 8,000 bottles a day.

“Globally, the category of cold-pressed juices and all-natural beverages is growing very fast and has huge potential. After much diligence, we found RAW to have the best product in India by far,” said Ash Lilani, Managing Partner and Co-Founder, Saama Capital.

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