Bengaluru-based food startup Jiyo Natural gets funding from IAN

Jiyo Natural, the Bengaluru based health food start-up raises undisclosed amount from Indian Angel Network (IAN), the country's largest and oldest angel network.

The investment in the year-old start-up was led by IAN members Rajiv Mehta and Sumit Dhingra, who will also be joining the board of the start-up.

"It's over Rs 12,500 crore markets wherein we are growing at 10-15 per cent annually. IAN has been extremely supportive in our journey, and we intend to work with them to build a very strong brand presence for Jiyo Natural in the country and abroad," said Rajesh Singh, Co-Founder, Jiyo Natural.

The group will utilise the raised funds to expand its presence across Bengaluru and enter newer markets including, Mumbai, Pune, Delhi-NCR, Chennai and Hyderabad in its next phase of growth.

According to a press statement, the investment will be primarily used towards marketing, technology and infrastructure, as the venture looks to create brand awareness through online and on the ground marketing, besides creating easy-to-use web and mobile apps.

"Given the growing focus on personal health and fitness, we believe the time is right for Jiyo Natural to make its entry into other markets. The Jiyo Natural team is doing a great job by addressing the needs of the growing market of corporate employees, fitness enthusiasts, specialty health centers," said Sumit Dhingra, the IAN lead investor.

Jiyo Natural operates two flagship products - Jiyo Health, a nutritionally balanced meal that claims to be wholesome, calorie counted, chemical free and cooked in a scientifically healthy manner and Jiyo Manage, a personalized meal option for consumers in need of managing health or lifestyle conditions.