In tete-a-tete with Restaurant India,Costa Mazzis, Chairman, Barcelos talks about the Plans for the Brand and Franchise growth in 2016.
Founded in Pretoria, South Africa in 1993, Barcelos has grown exponentially which led it to start franchising in 1998. It has been expanding continuously and enjoys its presence in 17 countries with 120 outlets.
How successful you have been in growing India?
We are very happy with the success and results in India. We have opened our first outlet 10 months ago, now this is our second outlet we are opening. At the present, we are hoping to open four more shops in next 60 days.
As you were looking for franchisees to expand your business in India, is this the franchisee outlet? What are the qualities do you see in your franchise partner?
For the time being, we are looking for more on corporate stores than franchise outlet ;however franchising is very high on our gowth Agenda for this year. The qualities which we look for is the dedication and hard work. It is not about the money but somebody who would contribute in the growing of the brand, looking for the shop and working on the parameters of the brand structures. Not just the investment in the shop but active partner in the business.
You have experimented with different colours of burgers. Would you have a standard or variable menu across stores?
Footfall has definitely increased with our coloured burgers, but it is really not for one product, we have many other products also. Our, sales are good and quiet popular among the youngsters.
Everywhere in India we will be having the same menu and standardisation. The menu will be identical in all the stores in India. But at the same time, in India the menu is little bit different from the rest of the world as we have vegetarian dishes to cater the urban population with varieties of Cocktails from Protogues.
What is your expansion plans? Are you working on any new concept or model to expand yourbusiness?
We are planning 40 outlets in next five years and that too in 12 biggest cities in India. We are working on couple of new food products but the model and the menu will be same. We have kept limited addition and want the customers to enjoy that only.