Delivery platforms like Swiggy are increasingly becoming an avenue for such brands to widen their accessibility.
Swiggy, one of the largest online food ordering and delivery platforms has announced a tie up with Di Bella Coffee in Mumbai, becoming the first online food aggregator to bring the Australian premium cafe chain on board.
Swiggy will offer Di Bella Coffee’s entire menu of coffee blends and popular waffles to consumers in the city.
"We are excited to associate with a global premium café chain like Di Bella Coffee. Since its launch in Mumbai, it has become a very popular brand and we are happy to include it on our platform. This tie up is another validation of our success in facilitating the delivery business of global brands in India,” shared Nandan Reddy, co-Founder, Swiggy.
With this engagement, Swiggy continues to deliver on its promise of consistently expanding customer choices on its platform.
Since Swiggy launched its Mumbai operations in July last year, it has partnered with close to 1000 restaurants. Di Bella Coffee will leverage Swiggy’s deeply entrenched, technology driven seamless delivery service to reach out to a larger customer base in Mumbai. Swiggy’s industry-best delivery timeline of 37 minutes will ensure that the superior customer experience offered by Di Bella Coffee stays intact.
In recent months, leading international QSR (Quick service restaurants) chains like Burger King and Papa John’s have joined hands with Swiggy to boost their customer bandwidth and cater to the growing appetite among Indian consumers for varied food choices. Delivery platforms like Swiggy are increasingly becoming an avenue for such brands to widen their accessibility.
Rahul Leekha, Director, Di Bella India, said, “We are extremely happy to partner with Swiggy. Di Bella Coffee in Mumbai has a huge loyal base of customers who enjoy our finest blends of beverages and café food. This tie-up with Swiggy allows us to offer our premium coffees to a larger customer base in the city. We look forward to enhancing our customer’s food ordering experience with Swiggy’s efficient and effective delivery track record.”