Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Franchise 2015-10-10

Asian Hawkers Fair will be a voyage of discovery for foodies- Sourish Bhattacharyya

In a tete-a-tete with Restaurant India, Sourish Bhattacharyya a freelance writer, editorial consultant and food blogger and critic speaks about the idea of partnering with likeminded people to host India’s biggest fest on Asian food.

Asian Hawkers Fair will be a voyage of discovery for foodies- Sourish Bhattacharyya

How Asian Hawkers market will be different from other food fest?

As the name suggests, Asian Hawkers market is very different. It is only going to focus on restaurants which give Chinese, Japanese and South East Asian cuisine. We are not including anyone else and it is very much focused food fest. Here, people in Delhi love Chinese, South East food after Indian food and that’s how the Asian food market was born.

As it will be a fest celebrating Asian cuisine. How many restaurants have partnered with you as of now?

We have 26 restaurants and one individual operator as of now. We have many popular restaurants with us and have got the best brands to cater to the guests in the festival. From restaurants like Bercos to Yum Yum Cha has responsed to partner with us.

Asian Hawkers Market have four founders. What is the responsibility look like between four of you?

We have got two experts and two amateurs. I am the lead amateur, so my job is looking after brand building, PR and marketing. Atul Sikand runs the most successful Face Book group and its membership is around more than 25,000 as it is a popular recipes sharing group. Tanveer Kwatra is the talented chef and also the technical man. Whenever we got stuck in menu planning or something, he helps us in that and Siddharth Mathur is the man behind the Social cafes and he is Riyaaz Amlani right hand man.

What is the benefit out of this fest? What is the amount that you are charging from participating restaurants?

Benefits are obviously three days of good eating. It is just after the Durga Puja and hopefully the weather will also be perfect. So we are looking for great evenings, where people can just go out, look around for some shopping at Select CityWalk and can also come to the fair. Our biggest partner or the biggest support has come from Select CityWalk. They are doing every possible way to support us through their channels.

I can’t disclose the fee that we are charging from participating restaurants. But we are the minimum liability partnership company. The amount we charge from the restaurants is the lowest amongst all the competitors. That is why so many people have participated and also we have not given any special discount to anyone, it is same for everyone.

How much does social media included when marketing?

Social media is very large platform for marketing. We are promoting via Instagram, which is very active and soon will be in Twitter. Our Face Book page is very active; we also have Face Book group as well as page. And from today we will be officially going on BLITZ. And in two weeks you will find us everywhere even in newspapers. We have put Asian Hawkers wall of frame in the Select CityWalk food court my square which will be a great visibility point for everyone.

Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: Shakes & Creams brings a luxurious twist to the..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    About: Slanz Café offers a value proposition for the end customer,..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 700
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Fashion accessories - women
    About Us: Malaysia's Leading Chain of Fashion  & Lifestyle concept stores. The..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Tea and Coffee Chain
    About Us: Started in Delhi’s Lajpat Nagar, ‘How You Brewing’ is..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts