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Food and Beverage 2015-11-06

After convincing customers that Big Mac is 100% meat, McDonald’s Ex-CEO moves ‘Beyond Meat’

Meanwhile, Thomson, who is replaced by Steve Easterbrook in March, will work as a consultant to the QSR guiding the company to make the best burgers.

By edit@franchiseindia.net
After convincing customers that Big Mac is 100% meat, McDonald’s Ex-CEO moves ‘Beyond Meat’

Don Thompson, McDonald’s CEO for more than 25 years has advertised much about his burgers, asking people to eat more burgers for so long has moved to a start-up Beyond Meat.

The start-up is dedicated to replace beef and chicken products with plant products asking the customers to go vegan. According to a report by Business Insider, Beyond Meat has announced on Wednesday that Thompson joined the Board of Directors.

Meanwhile, Thomson, who is replaced by Steve Easterbrook in March by McDonald’s, will work as a consultant to the QSR guiding the company to make the best burgers.

"More and more, every day, the traditional favorites of beef, fowl and fish are being augmented with additional plant protein sources to satisfy this new taste demand," Thompson said in a statement. "Ethan and the team at Beyond Meat have proven that you can actually have great taste and high quality with plant based proteins - even in a burger!"

At the same time, s McDonald's is bringing back fries in Venezuela, after getting rid of them last year, according to the AP.

The bad news is the regular will cost about $79 (500 bolivars) and large will cost about $126, according to the country's strongest exchange rate.

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