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Startup 2015-06-30

After Maggi, Top Ramen withdrawn from market

Top Ramen is one of the largest noodles brand in the country after Maggi and Yipee noodles with sales estimated at close to Rs 150 crore.

By Deputy Features Editor
After Maggi, Top Ramen withdrawn from market

Indo Nissin, a subsidiary of Japanese firm Nissin Foods Holding on Monday announced the withdrawal of its Top Ramen noodles from market.

According to the statement issued by the company, the noodle product is pending with Food Safety Authority of India for approval.

“On June 8, FSSAI had come out with an advisory on product safety testing of all instant noodle products in India. At that time, we had sought clarification from FSSAI since Top Ramen product approval is pending with the regulator. They have requested us to withdraw the product until they give the product approval. We hope to get the approval soon from FSSAI and be back in the market,” shared Gautam Sharma, MD, Indo Nissin Foods.

Top Ramen is one of the largest noodles brand in the country after Maggi and Yipee noodles with sales estimated at close to Rs 150 crore.

However in the last one month this is the third noodle brand to go off the shelves. Earlier Nestle India has to recall its Maggi product and Hindustan Unilever which manufactures Knorr noodles discontinued production and sale of its noodle brand until the FSSAI approved its product application.

Meanwhile, Top Ramen is selling in since 1991, but after the food safety authority formulated fresh product approval guidelines in 2012-end, Indo Nissin had applied for approvals which it said haven't yet been cleared by the regulator.

"Our product has been extensively tested over the last few weeks after product safety concerns arose in the category. We have tested at two FSSAI accredited independent laboratories and shared the results with FSSAI a few weeks ago," added Sharma.

Adding to the same lines, he also added that the company is open to help all State FDAs and the FSSAI to address safety concerns and complete the testing process. Top Ramen was launched in the market about 24 years ago and is available in variants such as atta noodles and cup noodles.

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