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research 2015-02-17

89% people eat at fine dine restaurants once in a month: Research

It is noticed that the eating pattern largely depend upon offers, discounts, loyalty membership because 59 per cent people eat out on the weekdays.

By Deputy Features Editor
89% people eat at fine dine restaurants once in a month: Research

MindShift Metrics, the digital research arm of MindShift Interactive launches a research report (with the sample size of 150) that reveals the Fine Dining culture in India.

The research reveals that approximately 89 per cent of people in the age group of 18 years till 35 years visit a fine dining venue once a month.

It is noticed that the eating pattern largely depend upon offers, discounts, loyalty membership because 59 per cent people eat out on the weekdays.

The research showcases the preference of platforms (Zomato, TripAdvisor, Justdial, Food Panda, Groupon, etc.) to refer to, before decision making.

Furthermore, Mindshift Metrics has dwelled into cuisine preferences across age groups as well as their influencers. The need for service, ambience and food is basic but with changing times, the insights showcase how music and seating preferences play an equally important role.

The outcome of the report is to showcase to the hospitality industry, sharing light upon the importance of the location, preferences of potential customers and how reviews and social media influencers are a growing phenomenon.

In association with Social Samosa, MindShift Metrics has jointly released the report  which shares insights into the digital habits of a fine dining customer amongst the age group of 18-24 years and 25-35 years in India.

The objective was to analyse the frequency, search patterns, preferences, service expectations and impact of influencers and reviews, due to which the culture of fine dining is picking up and will continue to grow in India.

The findings of the report will assist marketing, sales, operations and analytical departments in the hospitality sector on how to stay ahead of competition and be relevant within so many options available today.

The report will also be helpful towards independent players and food chains looking at setting up base in India.

“MindShift Metrics has created research reports on trends within the industry, namely Selfie Epidemic, Formula 1, Hospitality Report sharing valuable inputs on topical trends. The inception of the Fine Dinning report evolved with the overgrowing favourability of using content generated digital platforms. With the report we plan to create awareness in the hospitality industry on the strengths of the digital consumer, along with ready solutions to the industry on how they could go about creating a well planned engagement strategy across digital and at their venue,” said Zafar Rais, CEO MindShift Interactive.

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