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Business Suppliers 2015-06-18

60% of our revenue comes from beverages: Vimal Kedia

In an exclusive chat with Restaurant India, Vimal Kedia, Founder and Managing Director, Manjushree Techno Packs Pvt Ltd, reveals his expansion plans and how he intends to increase the production capacity globally.

By Feature Writer
60% of our revenue comes from beverages: Vimal Kedia

How do you focus on creating the best packaging options?

We are in the business of rigid plastic packaging solutions which is among the best packaging options since the last three decades. The packaging in plastic is very vital as it provides you with all the basic options a product needs; be it transparency, inert nature and unbreakable packaging. It can take all kinds of design, labels and decorations. It is of more importance than glass as it is unbreakable, so it does not need hard cartons to pack. Also, it requires less space starting for warehousing, logistics, transportation and placing in shops and stores. So, these are the reasons which have made plastic packaging to rule over 70-80 per cent of the sectors, be it FMCG, liquor or any other.

Are the innovative designs of the bottles and other packaging options decided by you or they are as per the client’s requirement?

We have a separate designing house. In the case of multinational companies, there are two types of products which they produce and sell in India. One is an international brand so the design is decided at the head office and the same is followed throughout the world. For Indian brand products like Hindustan Unilever they don’t rely on such facts. So, we also have to design as per their customer value chain.

How much do you export to other markets?

We export around 10 per cent of our total production to the markets of Middle East, Africa, Australia, New Zealand as well as United States.

What is the capacity of your production?

Our capacity is around 80 thousand metric tons which is the largest in South Asia and we grow by 20 per cent every year.

You supply your products to various sectors. Can you tell us from which sector your revenue is maximum?

Our biggest revenue is from beverage sectors like carbonated soft drinks, mineral water and juices and that accounts for 60 per cent of the total revenue generated.

How does your packaging help in maintaining food safety?

Today, we have various options to help maintain the product safety and stop spurious material in the market. One is the effective shape which comprises of the design, labels, and closure, which includes costly moulds and new technologies, so for a spurious person, that kind of techniques are not possible. The packaging in plastic is very vital as it provides you with all the basic options a product needs like transparency, inert nature and unbreakable.  In PET bottles, it is essential to change the shape after a perfect period of time. We also work as a consultation organisation for different companies, as we did 3 years before for oil company and we suggested them a shape with an off centered neck due to which pouring is easy. We also used multi-layers to provide safety and two different colours from inside and outside the bottle. So, there are plenty of options available in PET bottles to stop duplicity and maintaining the product safety.

Tell us about the research programmes you do to maintain the quality standards?

Our research team helps us in keeping ourselves 5 years ahead of the requirement of the Indian FMCG or the multinational companies. We are the only company registered with DSIR as approved R&D centre. We have a separate design house and R&D team which continuously takes new challenges and new and innovative concepts of design. Moreover, our research and developed programmes have helped the southern Ayurvedic companies to use PET bottle packaging options for liquids and syrups.

Can you name some of your clients and which one is the most revenue generating?

Our major clients are Mondelez, Horlicks, Hindustan Unilever, Coca Cola, Del Monte, ITC and many others. Coco Cola is our maximum revenue generating client.

What is the supply chain process across your end?

We basically drive our product throughout the country and prominently in the eastern part of the country because of the logistics. We go up to Maharashtra in the west and all four states in the south, in the east up to Orissa and also to the adjacent countries like Nepal and Bhutan.

What is your annual turnover? What is you expansion plan for the future?

We closed up this year at 525 crores.

In the next five years, we would like to increase our production of PET from 80 thousand tons to 3 lakh tons and our business from 525 crores to 3,000 crores.

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