Hotline: 1800 102 2007
X
Search Business Opportunities
operation 2016-01-16

4 reasons why Manpasand Beverages collaborated with METRO Cash & Carry

Manpasand Beverages operates in the packaged juice segment in India, which has grown at a CAGR of 28% over the past five years.

By Deputy Features Editor
4 reasons why Manpasand Beverages collaborated with METRO Cash & Carry

Manpasand Beverages Ltd, has entered into a tie up with German wholesale retail and trading major, METRO Cash & Carry.

Manpasand’s flagship mango-based brand ‘Mango Sip’ and recently launched ‘Fruits Up’ will be available in all of METRO’s various outlets across India.

Manpasand Beverages operates in the packaged juice segment in India, which has grown at a CAGR of 28% over the past five years. The segment has been growing at 2 times nominal GDP growth, compared to overall FMCG market which is growing at 1.2 times nominal GDP growth according to a report by ICICI Securities.

Owing to changing lifestyle, health consciousness and rising per-capita income, the beverages manufactures in India stand to benefit further. Here are the top four reasons for the tie-up:

Expanding ‘Mango Sip’ in urban markets: As, Metro Cash & Carry is one of the widely spread supermarket across top cities in India, this tie up will facilitate the penetration of Manpasand’s flagship brand ‘Mango Sip’ into urban markets. 

Boosting growth of new brands: It will also give a boost to the recently launched ‘Fruits Up’ brand, which consists of a range of carbonated fruit drinks and premium fruit drinks in different flavours, primarily targeted at urban markets as getting on the shelf of one of the biggest supermarket can give the brand a nice attention.

Targeting the ‘Educated’ customers: Speaking about this tie-up, Dhirendra Singh, Chairman  & MD of Manpasand Beverages said, “In continuation of our urban markets expansion strategy, this is our first major tie up with an international retail brand. We have entered into this partnership to deepen our reach to potential business customers as METRO Cash & Carry works on an exclusive business-to-business wholesale concept. Mango Sip and Fruits Ups, in all existing sizes, will be available at all METRO outlets. We hope to deepen this partnership in future by offering our future range of fruit juice brands too.”

Cashing on with Metro’s expansion: India is a key market in METRO’s global expansion strategy. With modern trade on the threshold of exponential growth in India, METRO will extend its presence in existing markets by further deepening its network of customers and suppliers. The company will also expand its footprint into newer markets within the country bringing these markets the benefit of its unique wholesale concept. And, this could help Manpasand expand its reach with the international supermarket.

“Manpasand’s ‘Mango Sip’ and ‘Fruits Up’ brands will enable METRO Cash & Carry to offer quality fruit drinks to its customers at very attractive prices,” added Mr. Dhirendra Singh.

Comment
Related opportunities
  • Bakery & Confectionary
    About: Ice Bakery - a venture of Double A Hospitality PVt..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Food Service
    About Us: Let's Meat is an innovative brand from Jaipur which..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Food Service
    About Us: MASTER SHAKES & BEVERAGES Ltd - India's No.1 Food &..
    Locations looking for expansion Madhya pradesh
    Establishment year 2012
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Technology
    Maptek Softwares LLP is an award-winning web design & development..
    Locations looking for expansion Maharashtra
    Establishment year 2002
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 240
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts