From sharing their sweet success stories to combating all the challenges to grow in a new market, these brands were all over India.
In the past few years we have seen dozen of global food brands making news in India. From sharing their sweet success stories to combating all the challenges to grow in a new market, these brands were all over India. But, lately there are many brands who are struggling in fast competitive market like India. From casual dining chain Wendy’s that opened its outlet last year to the age old brand McDonald’s which was once top player in the market and it was one of those brands which was first to make the India entry.
Talking to experts in the industry, Restaurant India found that there are 4 major reasons that are hitting the growth of these restaurant chains in India:
And, hence these brand doesn’t offer the food similar to Indian palate, it can be in big trouble if it doesn’t learn to tweak its menu according to the customers’ and location it operates.