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Franchise 28 Feb 2018

3 Things to Keep In Mind While Food Franchising

Considering the changes happening in the industry, entrepreneurs have now started to invest in this F&B industry establishing franchisees.

By Shahram Warsi Jr. Writer

Food franchising is witnessing a great and rapid growth in our country. If a person is willing to enter this food business by starting a franchise of their own, then most probably it’s the perfect time to show your dream the path towards success.

Indian market can easily witness the rise and growth of national and international brands which are extending their reach via franchising. With such big brands competing in the market for growth and success, the trend has changed the  eating habits of Indian people which is no more monotonous.

Considering the changes happening in the industry, entrepreneurs have now started to invest in this F&B industry establishing franchisees. People are witnessing a drastic change in their eating habits which can be a result of many factors like the society getting modernized to the increase disposable incomes. Our country has a tendency to easily adapt to a particular change or trend. “People nowadays are so busy in their professional life that they hardly get time to cook. Instead of escaping from the trouble of making, they switch towards these QSR’s which are available in the market providing food in an instance,” shares Sneha Singhi of Paris Café.

Indians have started loving the entrepreneurship culture which has taken our country by storm. This particular change has certainly provided a lot of options for franchise as foods are something we live for. According to a report, F&B franchise is the second most popular franchise opportunity after education franchise and Indians spend half their money on food and related products.  

India has spotted a lot of franchise trending in our country like Pizza Hut, Domino’s, KFC, Barista etc which is redefining the QSR industry in our country. Franchises like The Great Kabab Factory, Punjab Grill, Moti Mahal etc are innovating in the field of fine dine restaurants in India. Almost every franchise these days is having an option to deliver the food to their customer’s door step providing them food. Three keys to franchise are as follows:

Establishing a brand name: People have started to identify things by brand. The trend has caused such a change that brands have become the most important aspect while buying or purchasing. We are heading towards the time where the taste and quality of food will be determined by the brand itself.

Product is the Key: Every venture which is presently running in our country is distinguished by few factors. One of the important factors is the quality of food that is being served. Introduction of recipes which are unique in the market will surely help in building market for their franchise.

Working on Expertise: One important pro of moving towards owning a franchise is that a person doesn’t really have to worry about the theme and décor the franchise should have. Everything is done on the own. You just really have to run that franchise providing people with quality experiences.

Food franchise is surely the thing to look out for. With the lifestyles and eating habits of people changing, things are certainly getting in favor of the franchise industry. Availability of variants quality food products to the friendly staffs, everything is adding an element of uniqueness to the franchises which is making them stand apart. The service and other features also help in creating a buzz in the market.

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