Clinic Dermatech has been a leader in the aesthetics market in North India. It's now looking at pan-India expansion.
India’s beauty and aesthetics market is booming as the average Indian’s spending capacity increases. Observers feel this is indeed the right time to invest and expand in this sector. Brands are eyeing the opportunity and seeing the need to expand. Wellness India spoke to Moni Malviya of Clinic Dermatech, who told us about the brand’s expansion and franchising plan to grow pan-India. Here are excerpts from the interview:
Tell us about Clinic Dermatech.
Clinic Dermatech is one of the leading dermatology centres in North India. We are into skin related services like laser treatments, body shaping etc.
How old is the brand?
It’s a 10-year-old brand.
Are you franchising already or have you started franchising now?
This is the first time this year that we have opened ourselves to franchising. So we are now looking for franchisees. All our centres have been company owned so far.
How many centres do you have as of now?
We have 8 centres in Delhi-NCR and one in Chandigarh.
Any particular quality that you’re looking for in your franchisee?
We’re looking for passion for business. That is the most important thing.
Tell us about the other franchising facts.
The area required is 600 square feet. The investment starts from Rs 75 lakh to Rs 1.5 crore. The ROI differs viz-a-viz different models from 218 per cent to 233 per cent.
Are you open to Pan-India franchising?
Yes, we are.
How many centres are you looking at having in the next five years?
We are looking at around 50-100 centres in the next five years.
What is your opinion about the Indian skincare and aesthetics industry?
It’s a recession-free industry basically. It is growing at at least 30-40 per cent. It is driven by women, who come what may, will spend money on their beauty. So, this industry is definitely growing.
What are the kind of offers you come up with during the festive season?
We come up with 50 per cent off once a year. Rest for every season we have different kind of offers and highlights. For example, this time we are focusing our discounts on products and fillers.
What do you think is the best time of the year for a beauty and aesthetics brand in India?
It’s actually the winters starting November. It slows down a little during March, but the market is actually very consistent. I don’t see a huge dip any time.
Where are you seeing India’s skincare, beauty and aesthetics industry in the next five years?
It’s actually everywhere. It’s growing amazingly, so I can see it everywhere.