With its far-sighted vision about how consumer preferences will change over the years, Rocking Deals, India’s leading online store for unboxed, refurbished, and pre-owned products, has charted an ambitious plan to grow further
At a time when refurbished goods were not so popular in India in 2005, Rocking Deals had made an entry in the market, albeit with only mobile phones. More than a decade later, it proudly hosts over 250 brands like Sony, Bose, Philips, Panasonic and HP. Today, Rocking Deals is among the largest brands for refurbished goods in India and Asia with over 18 product categories.
THE FRANCHISE OPTION
The brand is keen to use the franchising route for growth. Says Singh: “We have signed up 30+ retail franchisees in states like Jharkhand, Odisha, Uttar Pradesh and Punjab. We are establishing hybrid franchise stores which are equipped to sell both online and offline, thus garnering good business for the franchisees. We are targetting 100 franchise outlets by 2019-end.”
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