Raymond’s rapid store roll-out plan has been a tremendous success. The brand now has a presence across 500 cities with over 900 stores and the strategy is to open 100 more stores by this year-end
By adding over 200 new stores in the last 19 months, Raymond has set a new milestone in men’s fashion retail store rollout in India. The company believes that the potential of emerging markets, strong partnership, early mover advantage, stringent product quality parameters, and customer-centric approach will take it to newer heights. The first exclusive retail store of the brand was launched in 1958 and since then it has grown in its retail strength. The brand’s expansive product portfolio, focus on quality, and retail lineage has created numerous success stories over the years.
The new format stores – Mini TRS – replicate the heritage of The Raymond Shop in emerging towns with an agile business model wherein stores are set up within 45 days. The business model is asset-light with a sustainable and healthy return on investment. The required investment in the Mini TRS is one-fourth of a regular TRS which provides the necessary fuel to make the business profitable. “Raymond has always kept its customers at the heart of its strategy and brought it alive by leveraging the entrepreneurial spirit of its channel partners. This is the success formula behind our rapid growth with of TRS,” says Mohit Dhanjal, Director- Retail, Raymond Ltd.
Our ambition is to bring alive the Raymond brand immersive experience across all towns of India through our rallying cry #HarSheharMeinRaymond. This is integral to India’s growth story says Mohit.
In retail we have mantra for growth that we internally refer to as 5Gs of growth. These are Competitive Growth (faster than the competition); Profitable Growth (+ve EBIT); Sustainable Growth (continuous year on year); Inclusive Growth (Company and Franchise partners) & Experiential Growth (enhancing customer experience).
COMPLETE WARDROBE SOLUTION
Raymond offers complete solutions to a men’s wardrobe from fabric to readymade garments including custom tailoring. With the introduction of new product categories in the recent past including performance enhancing fabric such as the Techno-Smart series, the all-Natural Linen collection, Shoes to fit every occasion and feet, leveraging new age technology such as 3D printing for accessories, to the latest introduction of Khadi by Raymond.
Franchise facts
YEAR OF ESTABLISHMENT: 1925
YEAR OF INITIATING FRANCHISING: 1957
TOTAL STORES: 900
INVESTMENT: Rs 50 lakh onwards
AREA: 600 sq. feet onwards
PREFERRED CITIES AND LOCATIONS: Pan-India
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