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Oct, 08 2018

MELTING MOMENTS

You just can’t refuse an ice cream. And neither could Shoeab Salim when he got an opportunity to get into the business of making ice creams and frozen desserts by Khusnuma Parween.

MELTING MOMENTS

Among the great things in desserts there is always one that crowns the rest, and that’s the ice cream. And given the joy that an ice cream provides, it’s no wonder to find ice cream kiosks and vendors almost everywhere. What’s more, the ice cream has undergone a metamorphosis too so that it is now available not only in different flavours but in variety of permutations and combinations. It is this innovation in the ice cream business that attracted Shoeab Salim to get into it with a brand named ‘Minimelts’. The company is called Dulcet Ventures.

FRANCHISE PUSH

Having established a niche in this highly competitive market, Salim has now got into franchising. “We started looking out for franchisees just this year and the response has been very good. We are keeping our franchise fees low. Besides, those who want to associate with our brand can do so with minimum investment in setup while having the freedom to combine with other brands and products. Also, lower operating costs and high margins are the keys to making this a success. We are only looking at direct retailers or retail franchisees with outlets or are ready to set up new ones which they will run or control themselves. This will help us ensure the integrity of our products and give us the opportunity to get a direct market feel while reducing response time when it comes to development or trouble-shooting,” Salim states. As of now, the brand has 45 outlets across India.

FRANCHISE FACTS:

YEAR OF ESTABLISHMENT: 2010
YEAR OF INITIATING FRANCHISING: 2018
TOTAL OUTLETS: 45 OF WHICH FOUR ARE COMPANY-OWNED AND 41 ARE FRANCHISEES
INVESTMENT REQUIRED: RS 2 LAKHS + REAL ESTATE
AREA REQUIRED: MINIMUM 50 SQ. FEET
EXPECTED RETURN ON INVESTMENT: 4 TO 6 MONTHS.

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