In this interview, Rishab Oswal, Director, Monte Carlo, shares his brand’s journey and expansion plans by Shipra Srivastava.
How has Monte Carlo evolved as a brand in India?
What is the company’s mission?
The main objective of the company is to stand up to the buyers’ expectations with consistent quality backed with research and development divisions equipped with the latest technology, a team of highly qualified technocrats and strict adherence to timely schedules.
What are the distribution channels?
The company’s products reach the end users through different channels, namely, through exclusive brand outlets (EBOs) and multi-brand outlets (MBOs). Currently, Monte Carlo is available through more than 230 EBOs and over 1,500 MBOs.
What makes your brand promising?
Premium quality fabrics are the biggest USP of our brand.
What is your business vision and how do you plan to achieve it in the next five years?
Our aim is to open 72 new retail outlets across the country over the next five years. Kerala, Hyderabad,Bangalore and Guwahati among
other southern and eastern Indian cities would be the targeted regions for the expansion policy.
FRANCHISE FACTS:
TOTAL OUTLETS - 230 EBOS
INVESTMENT - `20-75 LAKHS
AREA - 1,000 SQ. FEET.
EXPECTED ROI - `5 – 7 CRORE
BREAK-EVEN - 2 YEARS
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