Hong Kong company WK Life has an unbelievably large portfolio of products that include speakers, phone covers, power banks, headphones, screen guards, etc., all of which will now be available in India
For a country that has the largest consumer base for mobile phones and accessories across the globe, it’s little surprise that the mobile accessories market is forecast to grow at a CAGR of over 10% by 2023. Although there are a whopping 390 million smartphone users, the market is driven by unorganised players. However, ushering the next wave of change, one the four brands of the world’s leading manufacturer of digital accessories, WK Life, has entered the Indian market. Global brand WK Life is not only changing the way millennials accessorize their gadgets, but has even evolved as a premium brand for lifestyle products. Very often, it’s hard to not take note of a brand that says: ‘Born to try to be No. 1’. In its ‘try’ to be the top-notch, WK Life has raced ahead in the number game. A flagship venture of Hong Kong-based Remine Industrial (Asia) Co. Limited, WK Life is an innovative and a popular lifestyle products brand designed for the millennials. Like many other players in the market, WK Life’s journey began with a humble start in selling mobile accessories. Today, WK Life is the world’s leading brand for digital gadgets, mobile accessories and lifestyle, workout and travel products. With mostly sought-after for electronics like Bluetooth speakers and laptops as well as accessories like phone covers, power banks, headphones and even screen guards, WK Life has more than 3,500 SKUs, 18 factories and 75 designers who create out-of-the box designs in line with their customer expectations. “We have positioned the brand as ‘born to try’ because it reflects the DNA, which is to explore and create unique things by putting customers’ ideas of products into practice,” says Rohit Sahani, co-founder of WK Life.
Established in 2013, WK Life is one the four brands of the world’s leading manufacturer of cost-effective mobile accessories, global fashion and smart life products - Remine Industrial (Asia) Co. Limited. To its credit, it is the first company that has successfully combined telecom and electronic industries to create a comprehensive lifestyle brand. Ranging from data cables to laptops, the key product categories of WK Life are electronics, accessories, and lifestyle products. As part of its lifestyle products, the makers even have laptop bags and gym accessories in their collection. Sippers and bottles, car accessories, umbrellas and dash cameras are some of the newly added products. Commenting about what makes the brand different from its contemporaries, Sahani, says, “We are probably one of the few brands which blend latest fashion trends with sophisticated technologies that have been universally embraced. What sets our products different in a competitive market like India is that we have roped in talented professionals with exceptional abilities for manufacturing hightech audio solutions, utility gadgets and accessories to enhance our customers’ experience with technology.” The brand is backed by a team of passionate designers and reformers with a common goal – innovate, transform and achieve. “The team remains focused on newest technologies to manufacture all our products,” he says.
The number of smartphone users in India is estimated to hit 337 million by the end of 2018 and 90.9 million by 2022. Between 2017 and 2022, the number of smartphone users in India will grow over 60%. Although the mobile phone
accessories market in India is anticipated to reach a value of USD 3,545 million by 2026, the market is largely driven by value-conscious customers. Keeping in tandem with the expectations of the price conscious customers, the brand has followed its global pattern of selling WK Life products at affordable prices. This brand is redefining the new lifestyle products and they are targeting the biggest addiction of the human race which is mobile. The way logistic brands have grown with the growth in e-commerce, similarly, mobile accessories demand is also growing with mobile phone users.
As part of its pan-India expansion, the Indian division of Remine Industrial (Asia) Co. Limited – WK Lifestyle India Private Limited – is inviting franchise partners for WK Life’s exclusive brand stores in different formats. “If you are looking for investment opportunities or if you have an unutilised facility located in an upscale market or a high street, this could be your chance to partner with WK Life. The brand also welcomes young entrepreneurs who have good financial bandwidth to invest in the business,” Sahani says. The franchisor, WK Lifestyle, will continuously assist WK Life franchise partners in efficiently managing the store operations. Not only will they set up the stores, they will also provide comprehensive training to the franchisees on service operations, accounting, inventory control, among other services.
Why partner with WK Life?
>> Global brand with latest
technology at affordable price.
>> Fast growing market segment
increasing at a CAGR of 10%.
>> Buyers’ assurance with
12-month product replacement
warranty.
>> Premium product packaging
resulting in impulsive buying.
>> Exclusive brand stores with
well-trained staff for the ‘wow’
experience.
>> Moderate investment
opportunity with attractive return
on investment.
>> Strong supply chain through
trusted logistics partner.
>> Extensive training and
operational support provided by
the company
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