Hovering at over USD 65 million, the gifting industry in the country is expected to touch USD 84 billion by 2024. Given this tremendous growth prospect, Rahul Malik, founder and CEO of Skica Group, narrates his brand’s journey in this market. By Zarafshan Shiraz
Decarate, a part of the prestigious Skica Group which was established in 1990, has earned its feathers for its manufacturing of 24 carat goldplated encased products, 24 carat gold-plated wooden encased gifts and offering the service of corporate gifting using the most advanced German technology that has made the brand a leader in this space.
A PREFERRED BRAND
Having served hundreds of top rung corporate clients in the country both in the private and public sector, the brand is a preferred gift partner for dignitaries, several ministries and government bodies in the country. “We are an exclusive supplier of car ‘frames’ to all car manufacturers in the country like Jeep, Volkswagen and others. We specialize in customisation of products according to a client’s needs and have done so for all our leading corporate and institutional clients,” adds Rahul, whose brand also has expertise in making trophies and presentation certificates.
Believing their price strategy to be different from other companies, Rahul asserts, “We are providing the best quality product at very economical prices. Our price range starts from Rs 199 onwards; our motto being – to reach out with our product in every individual home or hand.” Their USP lies in the fact that they are the only brand providing lifetime free replacement of gold foil in homes all over India. “The customer only needs to call our customer care number and without asking any further questions, we exchange the gold foil, no matter where the customer is located in India,” Rahul states.
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