Hello Kids, which opened its first preschool in 2005, is now the fourth-largest in India in this segment of education. So, what makes the brand tick and grow?
Preschool in India has emerged as the next potential business opportunity in the education sector and is slated for remarkable growth in the years to come. While a majority of the Indian pre-schools are unorganised, the recent couple of years have witnessed many organised players tapping this market. For now, we have rounded upon one of the renowned names running a chain of preschools. Based out of Bengaluru, Hello Kids is a unique, one-of-its-kind concept where children can grow and develop while reading, listening and playing.
Hello Kids caters to the age group of 1.5 to 5.5-year-old kids and offers the best of Montessori, PlayWay and Gurukul. Elaborates Sunita: “We wish to offer the parents and children in India the same world-class quality and international standards of entertainment and education enjoyed by millions of families across the world. We ensure that Hello Kids is at par with all such global benchmarks and in tune with the latest trends.”
The brand prides in being the fourth-largest in India and the largest chain of preschools in Bengaluru. “We also have a presence in Bangladesh. Last year, we entered into K12 schools and currently own four schools,” adds Sunita. While things are going great with the brand and Sunita Jain, she feels it’s a little difficult for women entrepreneurs in the industry with family commitments and emotional bonding having to be taken care of too.
EXPANDING THROUGH FRANCHISING
The brand started franchising in 2007 and now has 580+ centres across 27 states in India. Says Sunita: “Franchising is a great way to move forward and expand. It definitely saves time and involves lesser risks on account of low investment. All this enables faster growth.” Hello Kids is now planning to also expand in Tier III cities, especially in North India.
Over the years it has gained great popularity by offering a sound business proposal at low investment. Besides, it claims to be the only brand which charges no royalty fees in the education sector. It also provides marketing support and thorough training to its franchisees and emphasizes on the right approach that must be followed in teaching. “The fact that we are grooming our next generation implies that
we have to move ahead with great seriousness and a deep sense of responsibility,” Sunita points out.
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