RADHIKA PIRAMAL knows how to change a deadwood product into one that flies off the shelves. She has proved it by making VIP brand in the baggage sector into something that has its flag flying high
There are some sobriquets that make absolute sense – as for example, ‘Luggage Queen’ for Radhika Piramal. In fact, nothing else would suit her better – she being known in the baggage industry for having turned VIP Industries from a mere bag-maker to a brand that a consumer feels good to possess. Today, VIP means not only quality but also a trendy product that you would want to take with you around the world. Radhika Pirmal is Managing Director of VIP Industries who has largely been responsible for putting wind into the company’s sails.
Radhika decided to breathe some fresh air into the luggage business and soon enough stodgy suitcases gave way to sleeker ones along with introduction of pop-coloured women’s handbags and cool backpacks. Her ability to grow multiple brands and categories simultaneously has been the biggest change in direction at VIP Industries. Taking charge in the rapidly changing retail landscape, she took it upon herself to develop for the VIP brand a more meaningful presence in departmental stores and push sales through e-commerce.
Absolutely clear about her approach with invincible decision-making skills, she has long-hauled VIP Industries towards the pinnacle of success, earmarking the top 12 metros as the company’s most important markets. And this, she says, could just be the beginning!
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