Business Categories
Jul, 06 2018

‘BAGGING IT’ WITH STRONG INSTINCTS

NINA LEKHI, who is best known for the ‘Baggit’ brand, reveals how her strong instincts played a major role in creating successful benchmarks

‘BAGGING IT’ WITH STRONG INSTINCTS

It’s said that “success is the result of learning from failure” and rightly so in the case of Nina Lekhi, the woman behind one of the biggest bag brands in India, Baggit. Lekhi’s journey of setting up an Rs 100-crore company started with a failure in her life. “If there was something that helped me stay hooked to the task at hand by battling the ripples of change, it was my strong instinct. Since the inception of Baggit, my instincts have played a decisive role in taking the brand to unprecedented heights,” she says.

“We are constantly researching and drawing inspiration from different style trends around the world and nature, keeping in mind the needs of the modern Indian consumer,” says Lekhi. While we are witness to Lekhi’s entrepreneurial success, the road that led her to this milestone was not at all a cakewalk. “I left no stone unturned to set things straight, but the problem seemed oblivious to my efforts! The only thing that came to my rescue was my strong instinct. Diving deep into my subconscious, I focused on what I intended to achieve and channeled all my energy towards that goal,” asserts Lekhi. According to her, franchising is a safe business model to penetrate the Indian market. It allows to expand the business without spreading one’s resources too thin, thus keeping a tight control over costs.

Comment
user
email
mobile
address
star
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads