Going strong for over a decade and a half now, MDP Coffee House is planning nationwide as well as global expansion.
Could you describe the way you have revolutionized traditional filter coffee during 15 years of your services?
What products and services do you offer and in what price range?
Our varieties are in hot and cold beverages and South Indian specialty snacks. Our primary focus is on being customer-oriented and providing quality products, value for money and quick service. The prices range between Rs. 15/- to Rs.50/- on beverages and Indian snacks.
How do you maintain your ‘wow’ factor with the clients?
Our trained staff being courteous in behaviour and serving with a smile, exquisite presentation, distinguishing quality and same taste every time helps in maintaining the ‘wow’ factor.
How have you stood apart from your competitors during these years?
Our commitment to service, consistency in quality and value for money has been our USP.
What were the hurdles faced and how were they perfected?
Less options to customers, recruitment and training, pricing, process management, marketing, etc. initially posed hurdles. Gradually, increasing the variety in menu with a touch of local flavour at affordable prices and implementing in phases, thorough selection of manpower with background and reference checks for secured atmosphere, training the incumbent on behavioural and managerial skills, hygiene practices, setting up of preparation process of each product along with recipe management, focus on serving customers to their delight and slowly building trust to make them come back have helped us iron out the past creases.
Why do you think franchising is a viable model for expansion?
Franchising is the safest method with lower risk in expanding as the business model is tried and tested. Hotel industry growth is exceptionally good and consistent too. As the business model is proven, chances of failure are far less as support would be continuous and the very important factor is that business is profitable.
What are your plans to scale further through this model?
Scaling up shall be in a phased manner. We plan to bring in around 20 franchisees across Bengaluru in a year. Also, focus would be laid to develop at other prominent cities in India where we have our presence. Our plan is to have around 100 franchisees across India by 2020.
Concentration in Tier II and Tier III cities will be much deeper as we aspire to make everyone there relish our food and beverages. We will be working on a lesser investment module and will roll out a one-of-its-kind model by April 2018. It is a proven winning model because of the exclusive preparation of beverages and snacks like South India’s traditional filter coffee, varieties of flavoured teas, soft idli’s, delicious kharabath and sizzling uddin vadas.
What are your strategic measures to spread your presence globally?
Since the concept itself is quick service, reaching people of various background and food habits globally is our key strategy. Our lines of products served are healthier as it is driven by asset preparation process and recipe management. Penetrating the world through our food and beverages is our focus point. World over QSR accounts approx. 40 % of all restaurant sales, consumer behaviour revolves around 3 principles i.e. Quality, Taste and Value for Money. Our success is based and relied on those principles and taking a giant leap to create global presence methodically is our business development plan.
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