Business Categories
Aug, 06 2018

FOR THE FEARLESS & TRENDY MEN

Sai Surepally, Co-Founder, Pistole, talks about Menswear industry, the market potential and the road ahead, writes Tanya Krishna.

FOR THE FEARLESS  & TRENDY MEN

Tell us about Pistole, its inception and the journey so far.
The journey started in 2012 with a collection store of latest street styles for men. Within 2 years, Pistole became a chain of more than 10 stores (including franchises) catering to men’s street fashion and business casuals. Having found a niche taste in bringing the latest styles at competitive prices, the team started exporting products to multi brand stores in US and Canada from the year 2016. After gaining experience and momentum, Pistole was ready for its next bold move, to establish itself as an exclusive men’s fashion brand. It inaugurated its first flagship store in 2018 at Jubilee Hills, Rd no. 36, Hyderabad and 3 more stores in the city within 2 months.

Tell us about the product range offered by Pistole and also about the price range of the products offered.
Pistole offers casual shirts, party wear shirts, linen shirts, crewneck shirts, polos, shorts, trackpants, jeans, chinos and more. Our price ranges from Rs.700 to Rs.1,400 for shirts, Jeans from Rs.1,000 to Rs.2,000, t-shirts from Rs.500 to Rs.900, shorts and tracks from Rs.700 to Rs.1,000.

Who are your target consumers?
Young men in the age bracket of 18-35.

Tell us about your retail presence – both online and offline.
We currently have 4 running outlets in Hyderabad and are expanding rapidly every month in other locations.

When did you start franchising and what attracted you towards franchising?
In 2018. Having an impressive track record in exports and existing outlets so far, we are very confident in our business model.

How would you describe the current status of menswear industry in India? How are you keeping pace with the fast fashion trend?
Menswear industry in India is growing every year. We have noticed that it is hard to find the right fit online and we excel in offering the accurate fitting and new styles. We are expecting huge demand from the smaller towns and the hinterlands of the country. Our production turnaround time is very quick and effective and Pistole is totally in sync with the latest styles and trends.

Comment
user
email
mobile
address
star
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads