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Jun, 05 2017

BOOST YOUR PRESCHOOL REVENUE WITH YOUR BABY CAN

First generation entrepreneurs Rengarajan M & Girish Nagpal talks about Your Baby Can, a global brand that was introduced in India under Learning Mojo

Your Baby Can is a niche concept. Tell us in detail about this early learning programme.

YOUR BABY CAN (YBC) is a revolutionary global brand thathelps schools nurture and educate children with scientifically proven early learning techniques. The YBC program captures a baby’s imagination at a very fertile stage and engages the child’s senses – through visuals, audio, movement and touch. Our website yourbabycan.in will showcase the varied courses we offer. The YBC program catches the window of opportunity between 0-3 years of age, when brain development is at peak in children. Language and cognitive stimulation through the program accelerates synaptic growth, making babies smarter through better sensory memory.

Why did LearningMojo take the initiative of organizing early learning childhood programmes market in India?

We being from the education space have seen that Indian students are lagging behind when compared with ISE international peers in almost all the researches/studies. The very cause of this is the gap which is created during the early years of a kid so we are trying to address the root cause of we being not upto the mark in such studies. Market size attributable to early childhood education (US$ 24 bn.) as compared to early childhood care market (US$ 8 bn.)

What is the USP of your brand & what special leverage would a master franchisee/ Pre School have post associating with it?

Strong management team with rich industry experience.

Association with Global Brand.

Niche market and a proven solution: Low Risk & Value driven concept.

Very quick break-even.

Recurring revenues from every signup.

Academic team devoted to develop & customise program to suit market needs.

Marketing Support to drive enrollments as well as kit sales.

What kind of growth do you see for your brand in the next five years?

To ensure we are able to provide the required support to each of our franchisees we are taking the Master Franchisee route. Our aim is to penetrate across the tier A, B & C cities in India as well as Sri Lanka, Bangladesh and Nepal in next 5 years. We are looking at signing 50 Master franchisees and around 1200 existing preschools as our franchise partners. We have signed 3 master franchisees and have a confirmation from 8 preschools already for starting Your Baby Can program in their premises. 

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