How this fashion rental startup plans Rs 4.6 crore revenue in just 1 year
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Jan, 09 2017

How this fashion rental startup plans Rs 4.6 crore revenue in just 1 year, a fashion rental marketplace for men, with its unique subscription-based model claims that their customers will never have to wear the same shirt twice. In an exclusive interaction with Retailer Media, Armaan Azaad, CMO, shares the dy...

Talk to us about and the need it is serving in the market.

Today, all entrepreneurs, bankers, sales and IT professionals realize that looking dapper and smart does matter a lot. But, on the other hand, everyone is worried of what it would cost to keep up with trends and buying new clothes. is the only subscription-based fashion rental service for men available today that let them wear a different shirt every single day from top brands and latest trends.

Apart from the luxury of having an unlimited wardrobe, our busy customers are also freed from the hassle of washing and ironing. All of this at just a price of Rs 2,500 per month.

How has been the customer response so far? has been successful in attracting the attention of people, especially from the IT industry, in Hyderabad. A simple post in a start-up group about our value proposition spread like wildfire, bringing in over 1,500 unique visitors and 30 orders that single day. OhLook. in created a buzz on social media and within weeks we reached 9,500 likes on our Facebook page. With major partnerships in pipeline, we wanted to control the number of orders by changing the purchase model to Request for Invite.

Are you planning to integrate more categories?

Yes, absolutely. Currently,’s wardrobe flaunts over shirts from over top 25 brands in the country. Going further, we are looking at on-boarding international luxury brands like Versace, Armani and Ben Sherman as well. Also, we aim to on-board celebrated and budding designers in the country to list their designs with us.

Who is your target consumer?

Every man, who wants to look the fashionable best every day and is limited by time and he is our target customer. However, initially, we are targeting young professionals in tier-I cities in India aged between 21 and 29 years from mid-income group. We have begun creating our marketing campaigns and plans targeting IT professionals, post which we will target other professionals.

Put some light on the investment front of

We have graduated funds from a European Accelerator, Spark10, where we raised $15,000 seed investment at an idea stage. We are looking at raising $100,000 to scale our operations to Bangalore and New Delhi and on-board 4,000 regular monthly customers.

Do you have any plans for geographic expansion?

We have identified 6 cities where our service could be a good fit that includes Hyderabad, Bangalore, Delhi-NCR, Pune, Mumbai and Chennai. Our target is to be active in 3 cities in the next 18 months.

How much revenue do you expect from within a span of one year?

Looking at the trend of requests and orders, we are aiming to hit an order quantity of a minimum of 2,500, which shall help us generate a revenue of Rs 4.60 crore by the end of September 2017. 

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