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Feb, 02 2017

A WELL-BAKED BUSINESS OPPORTUNITY

The bakery industry is the third-highest revenue generator in the processed food sector. Read to know how under-30 entrepreneurs are finding opportunities with Monginis

Why did you choose franchisee in F&B?

F&B is a challenging field and needs innovations and new ideas and we all love experimenting with food.

How feasible is the franchising business model?

We already have other business of Dairy wherein our experience of the milk run has been very successful, thereby, inspiring us to make a foray into franchising model. We have just started and are hopeful to be successful in this also.

What were you doing before you became Franchisee owners?

We were handling the marketing and distribution for the State Dairy Federation.

Why did you choose this particular franchisee?

Monginis is the best brand in cakes and confectionaries and it was of utmost significance to fill this gap of bringing in a good bakery brand in Chhattisgarh.

Where did you get most of your advice/do most of your research?

In respect to Monginis, we get all our advice/guidance from the parent company.

Your take on demonetization on your industry.

Overall it did well for the country though it initially did affect all the industries. Such initiatives do affect the business volumes but after the initial crunch it stabilizes and continues to grow.

What next for you and your business?

We have just started taking baby steps in this industry and are sure to take giant leaps in future. We are hopeful to taste success and bake it well.

Any resolution for 2017.

To create more awareness regarding brand Monginis and open many more outlets in Chhattisgarh. We plan to open at least 10 outlets this year.

What is the brand’s support & training in your growth?

There has always been a thorough training and support from the parent company right from the initial days in all the areas of the business. This support still continues.

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