Mar 3, 2016

Success Shines

Not so long ago the concept of organized facility cleaning was restricted only to commercial complexes Today Home Shine is all geared up to leverage their expertise experience and knowledge that will enhance the residential cleaning standards


The three year long journey of Home Shine has been a clean drive for the company. After making its mark in the corporate sector, the company has put it foot forward into the domestic sector. With a single franchisee operational in Thane, Home Shine has plans aloft for a nationwide expansion. Neville Screwvalla, Director, Home Shine cleaning shares with us the brand's journey.

To begin with Home Shine tapped the corporate sector in Pune that largely included the IT companies. Eventually, they stepped into corporate guest houses for the senior most employees. As one opportunity leads to another, rubbing shoulders with the senior corporate executives led Home Shine right into their homes. Realizing the huge vacuum in the domestic cleaning sector, they grabbed the opportunity. Today, Home Shine is all geared up to leverage their expertise, experience and knowledge that will make home shine.

What We Offer

Home Shine provides a one call solution for any domestic cleaning requirement. Its services include complete home detailing/cleaning services, carpet/upholstery cleaning, carpet shampooing, washroom cleaning and sanitizing, refrigerator cleaning, window cleaning, mattresses cleaning etc. The services are tailor-made as per the requirement of the client. The company is very particular in their recruitment policy that acquires people who are experienced as well as adept in the cleaning job.

Training & Support

Their association with corporates has been rewarding in more ways than one. Apart from a loyal clientage, it has helped them to develop a full proof franchise training program. This ensures that the franchisees are well equipped to operate their business successfully. The detailed and comprehensive program includes complete service offerings, machine operating, customer acquisition techniques, service follow up, advertising structures, marketing your business locally, administration, book keeping et al. They also have a centralized customer care hub at Pune for all the centers and keenly address every problem that a franchisee faces and ensures a glitch-free flow of work through this remarkable program.

Home Shine provides persistent advertising and marketing support to their franchise partners. The umbrella of the mother company is atop the franchisee through the 24/7 in branding and marketing initiatives. Besides, they provide social media or digital marketing support to the franchisees for a better and further coverage.

Strategy & Growth

The best part is that this business involves a low initial capital outlay and can even be run from home which makes it a low overhead business model. This makes sure that the franchise partners can maintain a high-value service without the burden of unnecessary operating costs leading naturally to higher profit margins.

Investment into infrastructure, supporting processes and systems means that franchise partners can operate a business. A centralized business management system ensures optimum customer satisfaction.

Home Shine have always embraced the values of teamwork. Keeping up with the same spirit, it is ready to extend their arms for franchise partners all over the country. They hope to seal the deal with 25 franchisees this year further planning to take the number to 100 franchisees by the next two years.

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