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Dec, 16 2016


​The organic food market in India is projected to touch the $1.36 billion mark by 2020

The organic food market in India is projected to touch the $1.36 billion mark by 2020. The dramatic rise in the sales of organic food has encouraged retail­ers to offer more shelf space to this category. Rising health consciousness among the consumers has moti­vated many retailers and start-ups to take a healthy share in the growing pie.

Sresta Natural Bioprod­ucts, which owns the popu­lar organic brand ‘24Man­tra’, is the first in India to enter organized retailing of organic foods. “Organic is more than just a label, it is a lifestyle and it starts from the moment food products are grown,” says Rajashek­ar Reddy, Founder & MD, Sresta Natural Bioproducts.

Besides, Satvikk, a health food store, opened its first branch in Banga­lore in 2011. The company offers spices, dry fruits & chocolates, sourced from the finest farms and processed at the state of the art facilities. Organic Haus, launched by former national-level cricketer Dilip Doshi in 2012, claims to be the first premium retail store introducing European organic quality in the country. The store offers organic food, natural cosmetics, household clean­ers and nutritional supple­ments, among others.

The consumption of organic food is limited to metros. However, companies like Arogyam are creating organic store franchises in tier 1 and 2 towns and thereby aiming to democratize organic consumption in India.

Clearly, organic industry is the game changer for the new age investors as the trend is here to stay for a long. 

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