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The organic food market in India is projected to touch the $1.36 billion mark by 2020
The organic food market in India is projected to touch the $1.36 billion mark by 2020. The dramatic rise in the sales of organic food has encouraged retailers to offer more shelf space to this category. Rising health consciousness among the consumers has motivated many retailers and start-ups to take a healthy share in the growing pie.
Sresta Natural Bioproducts, which owns the popular organic brand ‘24Mantra’, is the first in India to enter organized retailing of organic foods. “Organic is more than just a label, it is a lifestyle and it starts from the moment food products are grown,” says Rajashekar Reddy, Founder & MD, Sresta Natural Bioproducts.
Besides, Satvikk, a health food store, opened its first branch in Bangalore in 2011. The company offers spices, dry fruits & chocolates, sourced from the finest farms and processed at the state of the art facilities. Organic Haus, launched by former national-level cricketer Dilip Doshi in 2012, claims to be the first premium retail store introducing European organic quality in the country. The store offers organic food, natural cosmetics, household cleaners and nutritional supplements, among others.
The consumption of organic food is limited to metros. However, companies like Arogyam are creating organic store franchises in tier 1 and 2 towns and thereby aiming to democratize organic consumption in India.
Clearly, organic industry is the game changer for the new age investors as the trend is here to stay for a long.