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Dec, 17 2016

KKR Plans to Open 100 Outlets in 10 years

Kenny Rogers Roasters, a chain of chicken-based restaurants, with more than 400 restaurants all over the world, has entered India by opening its flagship outlet at the Gardens Galleria Mall in Noida. In an exclusive interaction with Nusra, Rajeev Chawla,...

What made you enter into the food biz?

In food and beverages, this is our first venture. My partners are based out of Malaysia and I am here looking after Indian operations. Kenny Rogers Roasters is Berjaya Times Square brand and they are also based out of Malaysia. As they know us from Malaysia itself they trust that we will do proper justification with the brand.

Tell us about your partnership with Kenny Rogers Roasters?

Kenny Rogers Roasters was looking for a partner in India from last five to six years. They were looking for someone who can work as per their requirement as this is the franchisor’s system and who has knowledge of the Indian market. And, ultimately they decided to go with us.

Why franchising as a business model?

It’s a partnership. We have got the master franchising rights for the brand in the country. They are having an experience of 400 outlets globally. We are only replicating their expertise here. We have got quality checks and two team members from Malaysia for two months and we also got eight members trained in Malaysia. In India, we are planning to open 8-10 outlets owned and run by Troika Hospitality and then we will be spreading with sub-franchise system. In that also we will manage the customer experience. It will be FOCO (franchise-owned, company-operated) model because we don’t want to dilute the customer experience.

Do you see any competition in the food you are serving?

I don’t think there is any competition in the food we serve as it is entirely different to what is served till date in India. Nobody in India is serving rotisserie chicken and there is no brand having no flame kitchen. We are not adding any oil into food; our chicken is marinated and roasted in rotisserie which is made by KRR for all its outlets.

What’s your expansion plan?

We are planning at least three outlets by April. We have got massive plans and in India alone we will be opening 100 outlets in next 10 years. Our focus is Delhi-NCR for a couple of years, expanding to Chandigarh and Ludhiana. We will focus on North India for next two years and then we will look for another market. 

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