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The growing demand for specialized healthcare treatments in India
With the contours of healthcare changing over the past few years, there is a growing demand for specialized healthcare treatments in the country. The model makes more financial sense as it requires low initial investment and the payback period is only 2 to 3 years.
In India, IVF treatment is available at an affordable cost which is nearly one-quarter of the cost in developed nations. Fertility clinics in developed countries like UK and Australia are finding it more and more difficult to fulfill the demand for donor eggs and hence turning to India. Most of the major global IVF stakeholders have recognized the size of this opportunity, and some have already entered the market, shares Saarthak Bakshi, CEO, International Fertility Center (IFC).
Challenges to overcome
The sector offers a huge potential for investors to spread their wings into healthcare, but it poses its own challenges. Satya K, President and CEO of Ventura Business Solutions, says, “One of the main challenges in setting IFC centers is the technicalities of the subject, which is sensitive and has emotional and physiological effects.”
“Another challenge was scaling up. Each center requires a minimum investment of one crore and with no external funding, it was a daunting task for me to think about replicating IFC centers in other locations,” Bakshi adds.
Despite of these challenges, experts believe, going forward the rapidly evolving specialty hospitals in India are likely to transform the facade of the healthcare sector.