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Dec, 16 2016

FRESH TRENDS DRIVE GROWTH IN FITNESS SEGMENT

People are giving a break to the conventional fitness regimes like traditional treadmills and embrac­ing fresh concepts such as Zumba, Pilates, Yoga, Electric Muscle Stimula­tor, Mixed Martial Arts etc

The rising fitness awareness among the upwardly mov­ing Indian popula­tion is driving growth in the fitness segment. People are breaking free from the conventional fitness regimes like traditional treadmills and embrac­ing fresh concepts such as Zumba, Pilates, Yoga, Electric Muscle Stimula­tor, Mixed Martial Arts etc. The fast paced lifestyle allows very limited time for a fitness regime. Hence the fitness programs have to be designed to be brief, effective and essentially result oriented. Impulse studio is a contemporary fitness brand that ensures the same result as a 2hr of gym through their tried and tested Electric Muscle stimulator. Another very young approach towards the age old Yoga training is being brought by Zorba which has revolutionized the mere concept of Yoga through innovative re­gimes such as water yoga. The fresh approach for Yoga is claimed to get the same results in curing to multiple medical condition as provide a holistic fitness regime to consumers of di­verse age group. Demands for these contemporary fitness training have also picked up in the tier 2 and 3 cities as well. Hence, brands are also looking to franchise their brands at diverse locations across the country.

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