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Jan, 05 2015

Redefining creativity & burgeoning success

‘Constant exposure to several creative people and ideas’ is what he likes about his industry the most.'

In a candid conversation with Beny Sachdeva, 33-year-old entrepreneur, Siddharth Lulla, Director, NSL Fashion Pvt. Ltd. & Whistling Woods-Neeta Lulla School of Fashion tells about the Diffusion segment of Neeta Lulla brand and why this segment will be more scalable.

Discuss in brief about your brand.

Haute Couture, Luxury, Diffusion, prêt, trousseau consultancy and bridals are what Neeta Lulla label caters to. The USP of the brand is its ability to mesh western and ethnic silhouettes, prints and designs catering to varied taste. The label is one of the leading names of India's industrial houses and, high profile personalities swear by when it comes to their personal attire and bridal wear.

Our several shows in different parts of the world such as US, Canada, Monte Carlo, London, Dubai etc. have played a pivotal part in spreading the glory of Indian fashion. With over 375 films to her credit(Neeta Lulla), she has extended her design expertise to Hollywood projects like 'Bride and prejudice', 'One night with the king', 'Mistress of Spices', 'Provoked' etc. Her several awards accolades include four President Award for the films 'Lamhe', 'Devdas', 'Jodha Akbar' and 'Balgandharva' many more.

What do you understand by the term franchise & why?

Franchising is a way to grow your business manifold.

Do you want to expand your business via franchising & why?

Definitely. We are working on the franchise model and will make it operational in April 2015. We have a lot of demand coming from tier II and III cities, especially for our Diffusion label. We will be franchising our Diffusion label, our prêt range with lower price points in tier II and III cities.

What is the major growth driver for your brand?

Indian wedding industry and Bollywood industry.

Your favourite designer. 

Georgio Armani because of his business acumen.

One thing you want to change in your industry.

It's a great industry and is on its way to getting organised. Therein lies the opportunity.

Know more about him about him 

DOB: December 19, 1981

Education qualification: MBA in Finance & Marketing from the Indian School of Business, Hyderabad

International exchange programme Haas School of Business (UC Berkeley, California)

Hobby: Sports such as tennis & swimming. Reading autobiographies

Best thing about your profession: Constant exposure to several creative people and ideas



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