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Jan, 05 2015

Business kriya for success

Let us work towards adopting an International Yoga Day. Yoga is an invaluable gift of our ancient tradition. It is not about exercise but to discover the sense of oneness with yourself, the world and the nature. Narendra Modi said this in his speech at th

The recent declaration of June 21 as World Yoga Day by the United Nations, the proposal being made by the Indian Prime Minister, Narendra Modi with the support of 130 countries has given a great impetus to yoga industry in India. According to Stanford Research Institute International, Indian Wellness Industry is a US$ 9.8 billion market, Yoga being one of the largest entities contributing to this industry.

The world is trapped between automatons and emotions. As a result; stress, insomnia, depression, faulty body posture, lower back pain, diabetes, aging and innumerable health diseases have engulfed the society completely. Yoga has been a remedy for the above ailments since time immemorial.

The fad for yoga has now engulfed the youth in India. Most of the fitness centres are opening independent yoga centres as it is becoming a booming business opportunity as waistlines and disposable incomes expand. The mounting yoga industry has attracted a large number of domestic entrants and international players. Established players are aiming to maximise revenue by offering diversifications in products and services. Let's get in detail about the players who are bringing about a change in this industry:

Bikram Yoga is a venture of Bikram Choudhury with Kashiff Khan as its Co-Founder and Business Multiplier and Harman Baweja, actor turned entrepreneur as its Partner. The world renowned Bikram Yoga System was developed by Bikram Choudhury. He spent over five decades spreading the benefits of Bikram Yoga across the world through his teachings and creation of his worldwide network of Bikram Yoga organisations. Explaining about the benefits, Harman Baweja, Partner, Bikram Yoga says, “Bikram Yoga has been credited for reduction of symptoms of diabetes, asthma, high blood pressure, depression, arthritis and obesity.” It is a brand of The K Group which was launched six months ago with an aim to provide multiple options for yoga practitioners.

Yogacara Healing Arts is one of the leading holistic wellness centres. The brand has its methodologies based on the ancient sciences of Yoga and Ayurveda with an aim to transform the mind, body and emotions to a more vibrant and balanced state of being. Literal meaning of Yogacara is “One whose practice is Yoga”. It is an initiative of long time yoga practitioner Radhika Vachani. After practicing Yoga for almost 12 years, Radhika quit her successful corporate career in San Francisco to start Yogacara in 2010 to promote balanced and stress free living through professional guidance.

Aeroyoga Fitness Centre has been registered with Government of Maharashtra as an Academy for imparting training in fitness. Rabin Dutta, Chief Executive Officer, Aeroyoga says: “We have created our brand of power yoga named as Aeroyoga.  The sequences created by Aeroyoga are similar to power yoga sequences in progressive overload principle.”

Practicing the franchise asana for expansion

The active involvement of the government and private participants has driven the growth of wellness industry in India which can help in creating a visible impact globally. Kashiff Khan, Founder Chairman, The K Group says, “Today franchising has become an easy mode of gaining profit. We are in the age of innovation and not invention. If we invent a new brand there are a lot of issues involved, whether it is rolling of capital or legalities. Franchising allows owning a well recognised brand and helps in gaining RoI within a set period.”

A viable career option

There is a dearth of properly trained yoga teachers in India. Demand for trainers has made yoga a booming career option. A well trained, learned and rigorously practiced trainer has huge career opportunities in corporate sector where the highly stressed executives have no time to visit a yoga centre but enough money to hire a good personal trainer to train them as per their convenience.

Arhanta Yoga is an international brand that specialises in yoga training with its two yoga ashrams in India and Netherlands and a center in Tilburg, Netherlands. It provides franchise opportunities for people who wish to adopt yoga teaching as a career. “Our goal is to help people in making yoga their way of life and live comfortably by teaching yoga as their full time career,” says Yogi Ram, Director, Arhanta Yoga. Its USP is classical Hatha Yoga lessons with personal supervision to each individual according to their physical and mental situation.

A healing presence all over

Arhanta Yoga has three outlets at present. Out of these one is franchisee run. However it has 180 centres running on its mentoring program. Based on the success of these studios the brand is offering franchise opportunities in order to achieve worldwide presence. Explaining about expansion plans of Bikram Yoga, Baweja says “We wish to expand the yoga studios at Mumbai, Pune, Nashik, Kolhapur, Nagpur, Aanand (Gujrat), Goa, Indore, Chattisgarh and Ujjain. On a planning stage we shall come up with 50+ outlets across India.” Adding to it Khan says, “We shall be opening 300 outlets worldwide in coming five to ten years.” Aeroyoga has its academy at Mumbai and is seeking pan-India expansion.

The way ahead

Yoga is now proving to be a holistic practice for overall wellness. This sector is extremely profitable as the cost involved is low and return on investment is high. The increasing awareness about health and fitness backed by higher disposable income is acting as a catalyst in the growth of this industry.

Yoga industry in India

Origin fron Sanskrit word ‘Yoke’

Orginated 5,000 years ago

21st June, World Yoga Day

Comfortable full time career

At present lack of properly trained yoga teachers

Healthy & stress free lifestyle

Lucrative market with unlimited possibilities

Yoga as a career option










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