Beebay is synonymous to fashionable kidswear retail. Delhi/NCR based Beebay has grown from being a garment manufacturer to become a leader in children's apparel retail in India. The brand currently operates 30 stores in major cities and towns pan-India. I
Fuelled by rising incomes, greater fashion consciousness amongst children due to higher media exposure, it is estimated that by 2015, the Indian kidswear market will likely touch Rs. 80,000 Crore.
Industry analysts point out that the kidswear market is the fastest-growing in ready-to-wear apparels. It is expected to maintain an average growth of 13 per cent till 2016. In view of this tremendous potential, Beebay a children's brand was launched.
Beebay is the brain child of Satish Chander Jain. A first generation entrepreneur who has been involved in the apparel industry since 1954. The group also runs Akriti Apparels Pvt. Ltd., a leading children's wear manufacturer with a production capacity of more than four million garments per annum. The group is one of the largest vendor of children garments from India to one of the largest garment retail chain stores. Beebay currently operates through 30 exclusive outlets along with having an active presence online. The brand also operates in countries such as USA, UK, EU, Middle East, Australia etc.
Beebay has grown aggressively since its inception in the year 2000. Beebay garments currently cater to the smart casual segment in the 0-12 year's age group. With a European flavor added to its collection, the collection ranges from casuals and formal wear for both boys and girls including an exclusive range for infants.
The USP of the brand is to provide excellent quality at a reasonable price. All garments retailed by Beeabay are made of high quality fabrics. Utmost care is taken throughout the production process to ensure that children's garments conform to the highest global standards of safety and comfort. It is the endeavor of the brand to bring the highest quality children's clothing to the Indian market.
Fabricating a franchise community
Franchise business model has taken the brand to the next level. After experiencing success via manufacturing garments, Beebay plans to strengthen its community by adding more franchisees. When asked about the choosing franchise business model, Avanish C Jain, Joint Managing Director, Beebay, says: “Franchising is an apt way to strengthen the brand's presence and ensure value addition with regards to the retail experience of a customer. In order to form a successful franchise venture, the brand ties up with partners who are like-minded, passionate and are looking at a proven and profitable business formula. Profitability is the key to any business and no compromise is made in selecting the right partner, location and strategy/promotions for every store to ensure a quick return-on-investment (ROI).”
For Beebay, franchisees contribute 25 per cent in their growth which is expected to rise up to50 per cent by adding credible franchisees with proactive and entrepreneurial qualities.
Not only its consumers are dear to the brand, its franchisees too are of utmost importance. At Beebay, franchisees are not just partners but are a link to a larger Beebay community. So far the brand has built a network of stores that comprise of 30 stores, out of which 10 are operated by franchisees. Commenting on the same Satish Chander Jain avers: “We have always believed that our team members including our franchisees form the core groupand hence it was important that we expand our business through carefully selecting franchisees that enhance the brand reputation of quality at reasonable price.“
The company is seeking partners who are like-minded and diligent, and those who understand how kids wear retail works. The franchisee must have a prior business background with strong financials. Location is a significant aspect, it's important that the franchisee have a suitable location to retail Beebay products.
Handholding is mandatory in every franchise relationship. Beebay strongly believes in providing extensive training and support to its franchisee through a “Franchisee Development Program.” The brand offers a rock solid support system. From the day a franchisee joins, a professional team of experts hand holds them through planning, man-power recruitment, training, visual merchandising and marketing. Besides this, the company holds regular meetings with its franchisees to analyse their performance and provide additional support needed through all means.
The company has its own training centre that runs in collaboration with IL&FS where they offer training to all staff and franchise partners on regular basis.
The Beebay team regularly visits franchisee stores to get feedback as well as to provide inputs on visual merchandizing, inventory optimization and customer management. The brand strongly believes that profitable and happy franchisees will lead to a stronger and profitable brand. Beebay has a centralised software, that tracks and analyses store inventory and sales. This helps the team to provide the right selling products to the stores at the right time.
Beebay's presence and acceptance inside and outside the country is growing by leaps and bounds. Presently, the brand has 30 operational stores in major cities and towns across the country. By the year end, the company anticipates to add another 15-20 stores in metros and tier I cities like Mumbai, Delhi/NCR, Bangalore, Kolkata, Chennai, Hyderabad, Pune, Jaipur, Lucknow etc. Location plays a significant role for the brand; therefore the brand would prefer to open their franchise outlets at malls and at high streets.
For Beebay, the response has been overwhelming. The brand acceptance has been more than what they had expected. Their unique designs, price points, styling, quality and communication are helping the brand to grow very fast across the country. Ever since the conceptualisation of Beebay, their aim has been to create a truly international kids wear fashion brand from the country. With national expansion plans in place, the brand is geared up for global expansion too.
For franchise queries contact: Ajay Jain at
+91 11 45751523
Beebay Group at a glance
Beebay group has interests in apparel manufacturing, IT and Retail. It employs more than 1,700 people and is one of the leading companies basedin Delhi/NCR. Satish Jain is assisted by Avanish Jain and Gunish Jain in running various group companies.
Group Companies includes:
Akriti Apparels Pvt. Ltd. This is the apparel manufacturing division. It is a recognized Garment Export House and ISO 9001:2001 Certified. The company is a leading supplier to H&M and also works with Cubus, JojoMaman,Bebe etc. Akriti Apparels has 3 manufacturing units. Akriti Apparels is planning to add 2 more manufacturing locations in the next 2 years that will double its capacity to six million garments per annum.www.akritiapparels.com.
Royal Datamatics Pvt. Ltd. (RDPL): This is the IT services company. Founded in 2000 the company works with leading brands in US to provide digital marketing and creative services. RDPL also has its own specialized ERP for the garment industry. It has over 150 customers spread across US, UK, India and Bangladesh. The company has its own office in the US through its subsidiary RDPL USA. RDPL also launched its retail and warehouse management solutions in 2012 and has been rapidly expanding in this vertical. The company works with some major international customers such as Nike, Fossil, Panasonic. It has over 600 customers spread across US, UK, India, Bangladesh. New Delhi.www.rdpl.com.
Royal Ecommerce Solutions Pvt. Ltd. (RESPL): This Company specializes in providing complete Ecommerce services for online retailers, including technology, marketing and strategic deplaning and execution services. The company has over 100 customers in Ecommerce space in US, UK and India. Its ecommerce platform is used by over 60 companies, with plans to have over 300 retailers on our platform by end of this financial year. www.purplecommerce.com.
They also have a Training Centre in Collaboration with ILFS & Govt. of India in New Delhi operational since 2012.
Expansion Plans: To add minimum 15-20 outlets every year, expanding range, adding tweens section, we are looking for collaboration with well known international brands so that their products can also be kept at Beebay stores, planning to launch another label bee-young for teen agers, advancement of product launch timing for help in MBOS pre-booking, Giving weightage to Party wear, doing Publicity through media and brandings/Hoardings, online presence through our own portal and online channels.
Investment: Rs 15-20 Lakh
RoI: 20% to 25%
Area: 500-800 Sqft. Carpet
Breakeven: 2 Years