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Bringing in the modern elegance, glamour and class of the Cavalli world via exclusive franchise partnership with Roberto Cavalli, Infinite Luxury is set to launch the brand's first store in India. In a tété-a-tété with Namita Bhagat, Manav Gangwani, Fashi
Bringing in the modern elegance, glamour and class of the Cavalli world via exclusive franchise partnership with Roberto Cavalli, Infinite Luxury is set to launch the brand's first store in India. In a tété-a-tété with Namita Bhagat, Manav Gangwani, Fashion Designer & Co-founder of Infinite Luxury Group, talks about the brand's India foray.
Brief us on the origin and concept of the brand 'Roberto Cavalli'?
Launched in the early 1970's, the Roberto Cavalli group is one of the most renowned and respected “Made in Italy” brands. The Roberto Cavalli group showcases its women's collection, “Roberto Cavalli Women”, on the runways of Milan, along with “Roberto Cavalli Men” and the more contemporary collection, “Just Cavalli”. All of these collections are complemented by a wide range of products manufactured by licensees that include clothing, accessories, footwear, eyewear, watches, perfumes, underwear and swimwear. The brand also extends itself with the signature line, “Class Roberto Cavalli”, and a younger collection for teens, “Roberto Cavalli Angels & Devils”. The group is present in Italy and worldwide through an extensive network of nearly 130 flagship stores
Elaborate on the brand's India foray.
Roberto Cavalli has collaborated in India with the Infinite Luxury group. I, along with entrepreneur Sahiba Narang and finance expert Rahul Kapoor, founded this group. We aim to bring in renowned international luxury brands into India. We are extremely excited to partner with this iconic label and look forward to providing our clients a unique experience, which is so quintessentially Cavalli. Having started our first venture in India with Roberto Cavalli via the franchise model, we plan to widen our portfolio of luxury brands in India across the fashion and hospitality segment.
Being a luxury brand, what is its market potential in India?
The purchase of luxury goods in Asia particularly in India is motivated by the desire to own high-end quality products, while exclusivity and indulgence drive luxury purchases in Europe. The market in India has opened up considerably in the last five years and the next five years seem very promising for the Indian market.
Share with us the brand's expansion plans in India.
We are planning to open the first Roberto Cavalli store in New Delhi by summer 2012. The new store will be located at India's focal point of fashion and style, the DLF Emporio Mall, New Delhi. The 4,000 square feet boutique will embody the modern elegance and glamour of the Cavalli world and represent the innovative 'global fashion store' concept, like other Cavalli flagship stores located in other major cities of the world such as London, Paris, Tokyo and New York. The boutique will be created using the finest materials, many of which are produced in Italy exclusively for Roberto Cavalli. Furthermore, we also plan to have one more store in Mumbai in the first quarter of 2013.
What products will the brand offer? The Indian boutique will house the women's and men's prêt-a-porter collections, as well as accessories, eyewear, time wear and kidswear. The layout of the space has been carefully designed to emphasise the various product categories present in the boutique. The prices range from Rs 5,000 to Rs 5 lakh.
What are the challenges and competition for the brand in the country?
The biggest challenge in India for now is the lack of infrastructure and retail space. Considering the lack of options for luxury brands, the rentals are way too high in the market.
Do you have any plans to set up cafes for Café Cavalli brand in India in future?
Yes, we will be opening the first Cafe Cavalli in Delhi followed by one in Mumbai next year.