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Nov, 01 2011

Success blossoms

Buying flowers for someone special is a great feeling. And no one understands this better than Florista, India's leading chain of floral designing boutiques, which surely brings lady luck to your business plans!

FLORISTA is a retail chain of flower boutiques with presence across the country. The product range includes artificial/dry flowers, soft toys, candles and other gifting items. It's the retail arm of Karuturi Global Limited, world's largest grower of roses. Florista, which is headquartered in Mumbai, started its operations in 2004 and adopted the franchise route in 2008. The brand's specialty lies in designing exquisite flower arrangements made from exotic, fresh and beautiful flowers, sourced from all across the globe. A Florista franchisee is provided with complete training on order management, store operations, corporate tie-ups, manpower and event management. Ongoing training and support is provided for sales and marketing assistance; planning and forecasting, along with customer management, new products and innovations, seasonal promotions etc.

Offering a unique bouquet of opportunities, Florista is an apt podium for women franchisees. The brand, amidst its varied profile of franchisees, has six women franchisees. Besides, there are women, who have taken the franchise along with their husbands. Citing the success story of a woman franchisee, Smriti Dalvi, Chief Executive Officer and M.D, Florista, says: “One of our women franchisees took the entrepreneurial plunge by taking up a Florista franchise two years ago. She toiled hard to make her store a success. About six months ago she opened her second outlet.”

Presently, Florista, with 13 franchisees in tow, is planning to double its count and take the number to 200 in two years across tier-I and II cities.

Franchise Facts

Inception in India: 2004

Franchising since: 2008

ROI: Over 30 per cent

Break-even: Around 8 months

No. of franchisees: 13

Investment: Rs 8-10 lakh

Area: 300 sq.ft

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