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Jul, 12 2011

Upping style and business quotient

He was late for the interview, as is common with celebrities. But unlike them, the reason was flight delay and not his busy-ness. However, the fruitful discussions made the two-hour wait worthwhile for Beny Sachdeva as she interviewed Jawed Habib, MD, Jaw

He was late for the interview, as is common with celebrities. But unlike them, the reason was flight delay and not his busy-ness. However, the fruitful discussions made the two-hour wait worthwhile for Beny Sachdeva as she interviewed Jawed Habib, MD, Jawed Habib Hair and Beauty Limited (JHHBL). Here's what he thinks about beauty and business.

What are your views on the beauty and hair industry of India?

Beauty and hair industry holds a lot of potential, it's humongous. Beauty salon is the profession of this century.

How were you introduced to the concept of franchising and what made you choose the same for your brand?

Incorporated in year 2006 with 37 salons, I took up joint venture model for strengthening the brand's presence. After a three-year stint via joint venture, I realised that growth and expansion is not feasible through JV and franchise model was the only resort. In year 2009, I adopted the franchise model for expansion. After that there was no looking back. Presently, Jawed Habib Hair and Beauty Salon has grown to eight owned and 176 franchise outlets spanning across 62 cities. JHHBL also runs 41 academies, of which six are company-owned and 35 franchised across 36 cities.

Tell us about your three models of franchising?

We operate under three formats and are looking at pan-India expansion for all of them. First one is Jawed Habib Hair & Beauty Salon where hair and beauty services are provided. The other model is Jawed Habib HairXpreso (HXO) that offers dry hair cut and the last one is Jawed Habib Academy (JHA), a hair training academy. We offer franchise for all above mentioned models. We offer both organic and inorganic partnership. Organic is franchising our own brand and inorganic is having a tie-up with other brands. In inorganic model, we are open to tie up with unorganised salon chains by having a stake in their brand and help them in expansion by providing them training support, etc.

Besides catering to your core segments, why are you diversifying into other segments?

We work according to the Indian culture and demands. Therefore, we started in the beauty sector too. Hair styling is our expertise, all our parlours focus 80 per cent on hair services and 20 per cent on beauty services.

How feasible is franchising in beauty industry?

According to me, franchising is the best suited model for all organised players in the industry. With this model, a brand can grow by leaps and bounds. The most important part of this model is to have a management team. We are looking for master franchisees pan India.

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