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Aug, 09 2011

Growing Agri-wise

Taking agri-business to a new high in India seems to be Agrimart's agenda. With 300 franchise retail outlets in pipeline, the company is set to plant seeds of successful business.

AGIRMART is a recognised company in mechanised farming with more than 400 dealers across India over 125 dedicated, experienced engineers, technocrats and professionals. The company has a strong engineering, marketing, sales and service departments constantly giving support services to the dealer/ franchisee network and to thousands of end-users/customers all over India. Presently, the company has 33 franchisees fully operational. With a considerable number of prospective franchisee applicants the company aims to expand the Agrimart network to around 300 stores in locations all over India

Target territories

The company has grown to 30 franchise units from August 2009 to December 2010. An ISO 2000-2001 with a proven track record the company pioneers in outdoor equipment and farm mechanisation products. It has expansion plans to take the store count to 90 units by the end of year 2011. It seeks pan-India expansion.



Investment: Rs 25 Lakh

Area: 1,200-1,550 sq.ft

Location: District headquarters in prominent locations or heart of the town

Return on Investment (ROI): 45 per cent

Expected Breakeven: One year

Franchise units: 35


GOPALA KRISHNA, Chief Executive Officer, Agrimart

We are engaged in franchising for over one year and draw inspiration from the fact that our franchisee network has the richest local market knowledge. Customers want to see a store in their local area with a person who can speak local language and we take care of their needs.

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