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Aug, 09 2011

Earn your respect!

Redefining fashion through ethnic and stylish men's wear, Manyavar is making strides towards rapid expansion.

LADIES make some way, as men are out in their best style ever! Thanks to Manyavar for evolving the cult of traditional, ethnic and classic men's wear. The brand, which today stands as the embodiment of style and grandiosity, was conceived in 2001 and has evolved from strength-to-strength with presence across 56 cities pan-India. The brand retails in men's ethnic wear primarily 'sherwani', ‘kurta’, Indo-western, suits and accessories. The price tag ranges between Rs 599 and 55,000, raising the brand's affordability quotient among its patrons.

A lot goes into the crafting of a Manyavar. Each Manyavar creation is a signature, carrying the brand's style and elegance. It's an excellence that conveys the magic woven by the craftsmanship coupled with research, ideas and the nation's finest fashion designers with artisans applying state-of-the-art technology to carve out a Manyavar. Their inspiration and command over the domain is the key to Manyavar's uniqueness.

Having its roots in Kolkata with a capacity of over one million units annually, the brand has been at the top in weaving success in this category. Besides out-of-the box ideas and designs, wide offerings, great retail presence and a continuous leadership, Manyavar stepped into franchising in 2008. Presently, the brand stands tall with 135 EBOs, out of which 51 are franchise outlets. A Manyavar franchisee is handheld right from the induction stages with extensive trainings both at the corporate office and at the regional centres. The head-office training includes store managers and all franchisees while regional training includes the entire staff.

Success mantra

Ever since it's inception, the brand is enjoying a smooth run. Starting with multi-brand outlets (MBOs), it then made its way to chain stores and finally it's shining with exclusive brand outlets (EBOs).

Target territories

From 135 EBOs, 100 shop in shops and 500 MBOs, Manyavar is planning to spread its wings to 500 EBOs by 2014 pan-India and business channels in the US, UK and the Middle East.

RAVI MODI, Founder & Managing Director, Manyavar

Ever since it's inception in 2001, there has been no looking back. The brand has grown from strength-to-strength.

FRANCHISE INFO

Investment: Rs 20 - 50 lakh

Area: 500-3,000 sq.ft

Location: Malls and high street

RoI: 24 per cent+

Expected break-even: One year (approx)

Franchise units: 51

>>THE USP: Creative designs at affordable prices, along with production capacity of one million units annually and timely supplies.

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