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Aug, 09 2011

Dazzle without Gold

Adding an 'oomph factor' to the beauty of women, Chique Fashion carves its niche in artificial jewellery industry. With its elegant and perfect products, the brand is set to roll more than 50 stores by 2012.

CHIQUE Fashion- a name synonymous with quality, style and elegance has been the lodestar in the artificial jewellery industry. The brand was conceived in 2004 and has evolved to set its mark among other players in the industry with its diverse range in artificial jewellery starting from CZ silver jewellery, pearl, sterling, silver, victorian, kundan and polki to name a few. The artificial jewellery that the brand offers is crafted with passion, poise and perfection making the products high in demand for its elegant designs and perfect finish. The brand was introduced when there was a growing void in the market in terms of quality, product and designs. In no time, the products were appreciated from the niche segment of the society that prompted the brand to open a chain of stores.

Chique Fashion, a trusted name in the artificial jewellery segment, is a professionally managed company constantly working towards maintaining quality range and at the same time efficiently meeting the emerging market requirements. Today, the brand has garnered a secure position loaded with demands and constant enquiries by entrepreneurs to launch stores in all possible locations. This increase in the demand has made the brand take to franchising for expansion. Chique Fashion is ready to extend support, training and brand promotion to franchisees at all levels.

Success mantra

When I started this brand in 2004, I had never thought of the humongous growth and success the brand will achieve. This splendid success has encouraged me to plan 50 more stores by 2012.

Target territories

Chique Fashion is poised to expand and will be opening stores soon in cities like Mumbai, Pune and Chennai. The brand is also targeting tier-II and III cities like Bilaspur, Sambalpur, Dhanbad, Siliguri and Bhilai. This is a clear indication that the brand endorses a vision of pan-India expansion.

>>THE USP: The design and quality, along with customer service, has become the USP of the brand.



Investment: 5-20 lakh

Area: minimum 250 sq.ft

Location: NA

Return on Investment (RoI): First year 20 per cent, Second

year 50 per cent

Expected break-even: NA



Director, Chique Fashion

We are going to open our stores soon in Mumbai, Pune, Chennai and towns like Bilaspur, Sambalpur, Dhanbad, Siliguri and Bhilai.

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