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Aug, 09 2011

Can..on roll!

Continuing with its unwavering commitment to endow its Indian consumers with best photography, Canon Image Square is all set to take its count to over 150 outlets by 2012.

UNVEILING a new and first-of-its kind techno-innovative experience, Canon Image Square today stands tall as a one-stop destination for people with imaging needs under one roof. The brand, ever since its inception in 2010, has witnessed stupendous success. Every Image Square outlet, a unique concept by Canon, showcases a wide range of consumer products that includes cameras, camcorders, photo printers, D-SLRs and lenses, inkjet printers, entry level laser printers, consumables and accessories. This unique concept started franchising in 2010 and currently boasts of 21 outlets that are running successfully pan-India. A Canon Image Square franchisee, in a tier-III city or in a metro, is reaping great dividends with break-even in just six months.

A franchisee after the initial induction is rendered a strong support and training through the training module for franchisees and its staff.

Target territories

There are Canon Image Square outlets across tier-II and III cities pan-India. The brand is eyeing to take its store count to 150 by 2012 and this expansion will be via franchise format.

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FRANCHISE INFO

Investment: Rs 20 lakh plus

Area: 800- 1300 sq.ft.

Location: NA

Expected break-even: Less than six months

Franchise units: 21

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PARVEEN SAHNI,

Assistant Director, Retail Division,

Canon India Pvt. Ltd.

Franchisees, whether in smaller or bigger towns, are doing well and getting returns and break-even in six months when the industry talks about break-evens in years.

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